Customer data stories - Page 4

Outdated, inaccurate and duplicate records are crippling data-driven decisions, but simple verification and cleansing tools can reverse the damage.

Brands are ditching fragmented martech stacks for centralised platforms as AI, richer messaging and costs expose the limits of siloed channels.

Informatica from Salesforce is named a Leader in Gartner’s 2025 Magic Quadrant for Data Integration Tools, its 20th straight year on top.

Customers profess loyalty but quietly walk away over price, experience or ethics, exposing how fragile many brand relationships have become.

LiveRamp turns its Marketplace into an AI marketing hub, uniting premium data, rented models and upcoming agents in one governed platform.

Snowflake invests in Ataccama to embed automated data trust and quality tools deeper into the Snowflake AI Data Cloud for enterprise AI.

Cloud Nine streamlines global sales and fulfilment, using BPA to knit together NetSuite, Salesforce, Shopify and logistics partners.

AI-driven attacks shifting from data theft to crippling operations mark a 2025 tipping point for UK cyber security, DTP Group warns.

Salesforce launches an Agentforce Sales app for ChatGPT, letting sellers query and update live CRM data and trigger workflows in-chat.

Accurate address data is emerging as a critical, often overlooked weapon in the fight for reliable digital identity verification and fraud control.

Digital transformation falters not for lack of tech, but because untrusted data quietly undermines scale, speed and customer experience.

Bad data is quietly wrecking Asia’s eCommerce, fuelling failed deliveries, higher costs and eroding customer trust from click to doorstep.

Liverpool strike multi-year deal with SAS to power AI-driven marketing, sharpening global fan engagement and partner campaigns.

Flawed, fragmented data is wasting time, money and AI potential; firms must fix ownership, visibility and tooling to restore trust.

AI is reshaping how enterprises turn data into action, speeding decisions by connecting systems, workflows and accountability at scale.

AI is now mission-critical, but slow, siloed pilots and weak data foundations are stopping organisations from turning vision into value.

Zoho launches AI-powered spend and enterprise billing tools to help larger firms tighten control of finances and revenue operations.

Martech guru shares a customer decisioning blueprint to tame AI, data and channels, ushering in autonomous, truly intelligent marketing.

Martech leaders say CDPs will shift from passive data stores to AI-driven intelligence hubs, uniting personalisation, media and trust.

Dirty B2B data silently drains revenue; smart cleansing, automation and best practice can revive performance and protect your brand.