IT Brief Canada - Technology news for CIOs & IT decision-makers
Canada

Customer data Stories - Page 4

Canadian Stories

Customer data stories

Global Stories

Customer data stories

Explainer: How Adobe is building agentic marketing
Hyperscale

Explainer: How Adobe is building agentic marketing

Marketers could soon let AI agents handle campaigns, content and analytics as Adobe ties its creative tools to one workflow system.

By Sean Mitchell • 4 min read • Last month
SAP & Google Cloud launch multi-agent marketing AI
Data Analytics

SAP & Google Cloud launch multi-agent marketing AI

Joint customers could cut campaign overhead as SAP and Google Cloud tie customer data and AI agents across platforms, with rollout due in 2026.

By Sean Mitchell • 4 min read • Last month
Backbase launches AI-native banking OS to unify frontline
Software-as-a-Service

Backbase launches AI-native banking OS to unify frontline

Banks could use the new platform to cut frontline bottlenecks, as Backbase says 80% of such work happens in disconnected system gaps.

By Karen Joy Bacudo • 3 min read • Last month
Code and Theory launches AI creative tool with Adobe
DevOps

Code and Theory launches AI creative tool with Adobe

Financial services marketers can now test creative against synthetic AI personas before approval, reducing costly changes after campaigns go live.

By Catherine Knowles • 3 min read • Last month
SAP & Google Cloud expand AI partnership for marketers
Customer Experience

SAP & Google Cloud expand AI partnership for marketers

Marketers could soon cut manual campaign work as SAP and Google Cloud link customer data and AI agents across both platforms.

By Sean Mitchell • 4 min read • Last month
Adobe launches CX Enterprise for AI marketing workflows
Digital Transformation

Adobe launches CX Enterprise for AI marketing workflows

Marketing teams can now link Adobe tools with outside AI services under a governed system aimed at auditable customer experience workflows.

By Sean Mitchell • 4 min read • Last month
UK hospitality operators worry over AI data security
Data Protection

UK hospitality operators worry over AI data security

More than half of UK and Irish hospitality businesses fear AI could expose customer and company data, a new survey shows.

By Sean Mitchell • 4 min read • Last month
ShareGate survey says AI exposed data at 29% of firms
Data Protection

ShareGate survey says AI exposed data at 29% of firms

AI tools have surfaced customer records and other sensitive files at 29% of firms, highlighting weak Microsoft 365 governance.

By Joseph Gabriel Lagonsin • 4 min read • Last month
Adobe names winners of 2026 Experience Maker Awards
Digital Transformation

Adobe names winners of 2026 Experience Maker Awards

Customer engagement gains, including a USD $1 billion revenue impact at Lenovo, topped Adobe’s 2026 Experience Maker Awards shortlist.

By Sean Mitchell • 4 min read • Last month
UK firms face AI data exposure despite Copilot confidence
Data Protection

UK firms face AI data exposure despite Copilot confidence

Despite widespread confidence in governance, UK companies are already seeing AI tools surface sensitive data as Copilot rollouts accelerate.

By Sofiah Nichole Salivio • 4 min read • Last month
Australians trade down to smaller treats, Experian says
Gaming

Australians trade down to smaller treats, Experian says

Cost-of-living pressure is pushing households towards cheaper indulgences, with personal care, digital goods and travel holding up best.

By Karen Joy Bacudo • 3 min read • Last month
Why runtime identity is emerging as the next cybersecurity imperative
Data Protection

Why runtime identity is emerging as the next cybersecurity imperative

As AI agents spread across workplaces, static credentials are proving too risky for sensitive tasks and customer-facing systems.

By Ash Diffey • 5 min read • Last month
Adobe unveils CX Enterprise Coworker for AI workflows
Hyperscale

Adobe unveils CX Enterprise Coworker for AI workflows

Marketers could gain a single orchestration layer as Adobe links fragmented data, content and analytics systems with agentic AI tools.

By Sean Mitchell • 3 min read • Last month
Adobe expands AI partner network for customer experience
Unified Communications

Adobe expands AI partner network for customer experience

Businesses can now run campaign analysis, customer support and checkout tasks across over 30 AI platforms through Adobe's expanded network.

By Sean Mitchell • 4 min read • Last month

Stories from Other Regions

Customer data stories

FairPrice to roll out smart carts across Singapore stores
Smart Cities

FairPrice to roll out smart carts across Singapore stores

Shoppers at 48 FairPrice outlets will soon be able to scan and pay as they shop, after the supermarket group expands its smart cart rollout.

By Sean Mitchell • 4 min read • Last month
UK data privacy complaints rise in finance & health
Data Protection

UK data privacy complaints rise in finance & health

Complaints over data handling are mounting across UK finance and health, with the ICO seeing the sharpest rise in retail and manufacturing too.

By Catherine Knowles • 3 min read • Last month
Retailers urged to clean address data for faster deliveries
Customer Experience

Retailers urged to clean address data for faster deliveries

Poor address records are driving misdeliveries, extra fuel use and customer churn, costing retailers GBP £11.60 a parcel on average.

By Barley Laing • 5 min read • Last month