Customer data stories
Developers can now build and operate product integrations inside Claude Code as Prismatic targets a tricky workflow that general coding tools miss.
Travel platforms could lift conversion and personalisation as TravelOne adds real-time behavioural signals to systems built on booking history.
The accreditation could reassure enterprises wary of sharing sensitive data with AI systems, as DevRev seeks to prove its controls meet security demands.
Brands can now tailor automated service to their own rules as Klaviyo opens its Customer Agent AI tool to custom functions and integrations.
Technology leaders are being urged to tighten access controls as a Claude AI incident puts database safety and operational resilience under scrutiny.
The deal should help Aston Martin turn race data into quicker decisions and better fan management as AI becomes central to its operations.
Poor-quality data is costing organisations nearly USD $13 million a year, making a formal charter crucial for consistent gains and lower risk.
Restaurants and retailers are seeking more control over customer data as the Singapore startup readies its first overseas push into Germany.
Trust in enterprise AI is being undermined as Denodo research finds most firms still lack live, context-aware data for production use.
Poor address data can raise fraud losses, trigger compliance failures and slow onboarding, making identity checks less reliable.
The update aims to speed up high-intent journeys by making forms easier to build, personalise and complete without heavy IT support.
Merchants could soon get payments, loyalty, lending and checkout tools from one supplier as firms chase fuller control of commerce.
Banks risk falling behind as fragmented legacy estates slow AI and cloud gains, with modern core systems now key to growth and service delivery.
Privacy rules and browser changes are forcing Australian businesses to rebuild marketing around consented customer records before performance drops further.
Contact centres are using AI to cut admin, explain demand spikes and help agents, with savings and faster resolutions already visible.
Supporters will see more personalised digital offers as the club uses AI to track engagement, conversion and fan sentiment across channels.
More banks and credit unions are opting for bundled onboarding and engagement tools as Alkami ties account opening to digital banking and marketing.
Shoppers can now buy eligible beauty products in Google’s AI tools, as Ulta pushes discovery and checkout into conversational search.
Europe-hosted automation may ease data concerns for brands, as Braze adds AI workflows that aim to speed campaign creation and targeting.
Brands flooding customers with AI-generated messages risk wasted spend, as Braze says only those tying tools to live data are seeing clear returns.