IT Brief Canada - Technology news for CIOs & IT decision-makers
Canada

Customer data Stories - Page 2

Global Stories

Customer data stories

BlueVoyant partners ODEON Cinemas Group on security
Data Protection

BlueVoyant partners ODEON Cinemas Group on security

Threat alerts have fallen by 98% for Europe's largest cinema operator after it overhauled security across eight countries.

By Mark Tarre • 3 min read • This month
Boomi, Gong tie AI agents to live customer revenue signals
Customer Relationship Management

Boomi, Gong tie AI agents to live customer revenue signals

Enterprise teams could soon turn sales calls into automated actions across finance, support and product systems without custom integration work.

By Mark Tarre • 4 min read • This month
Infobip study finds CX investment gap in global brands
Data Protection

Infobip study finds CX investment gap in global brands

Many global brands are failing to match CX spending with the systems needed for AI-led customer journeys, according to new research.

By Sean Mitchell • 4 min read • This month
SugarAI rebrands CRM around precision selling with AI
Customer Relationship Management

SugarAI rebrands CRM around precision selling with AI

Sales teams could get earlier warnings on churn and reorder risk as SugarAI ties CRM to ERP data and AI-guided next steps.

By Joseph Gabriel Lagonsin • 3 min read • This month
Data enrichment: Turning raw data into real intelligence
Data Protection

Data enrichment: Turning raw data into real intelligence

Better customer targeting and fraud detection are among the gains as firms turn incomplete records into usable intelligence.

By Bobby Joseph • 6 min read • This month
Klaviyo expands Anthropic link for marketing workflows
Personalisation

Klaviyo expands Anthropic link for marketing workflows

Marketing teams could save hours on reporting as Klaviyo feeds customer data into Claude for briefs, audits and campaign planning.

By Sean Mitchell • 3 min read • This month
Amperity launches AI tools for real-time customer action
Customer Experience

Amperity launches AI tools for real-time customer action

Brands can now trigger live customer responses as Amperity ties AI assistants to identity-resolved data, abandoned baskets and website personalisation.

By Sean Mitchell • 4 min read • This month
Twilio launches tools for human & AI conversations
Unified Communications

Twilio launches tools for human & AI conversations

Businesses can now retain customer context across voice, messaging and AI hand-offs as Twilio broadens its engagement platform.

By Joseph Gabriel Lagonsin • 5 min read • This month
The 70% problem: Why checkout is still where eCommerce goes to die
Digital Transformation

The 70% problem: Why checkout is still where eCommerce goes to die

Merchants could win back lost sales as tokenised checkout trims friction, reduces card-not-present fraud and keeps payment data in bank rails.

By Suzana Kordumova • 3 min read • This month
IFT launches Fortitude compliance checks for regulated firms
Unified Communications

IFT launches Fortitude compliance checks for regulated firms

Recurring checks aim to help regulated firms spot compliance gaps in outsourced and in-house operations before breaches trigger penalties.

By Joseph Gabriel Lagonsin • 4 min read • This month

Stories from Other Regions

Customer data stories

HyperFinity posts FY26 growth as AI tool boosts retail
Data Analytics

HyperFinity posts FY26 growth as AI tool boosts retail

Retailers are under pressure to prove returns on loyalty and pricing spend as the Leeds analytics firm expands with new AI tools and hires.

By Sean Mitchell • 4 min read • This month
WellData wins 50 contracts as database demand grows
Disaster Recovery

WellData wins 50 contracts as database demand grows

Database outages are pushing more retailers and healthcare groups to hire external specialists, driving more than 50 new WellData contracts.

By Joseph Gabriel Lagonsin • 3 min read • This month
From data overload to profit: Making insights actionable
Software-as-a-Service

From data overload to profit: Making insights actionable

Poor-quality customer records are skewing AI and costing retailers money, despite many firms still not trusting the data behind decisions.

By Barley Laing • 4 min read • This month
Decile's Luma turns analytics into audiences in minutes
Personalisation

Decile's Luma turns analytics into audiences in minutes

Ecommerce teams can now turn natural-language queries into campaign-ready customer segments in minutes, cutting delays between analysis and activation.

By Sofiah Nichole Salivio • 3 min read • This month
Address data is the retail superpower
Customer Relationship Management

Address data is the retail superpower

Cleaner address records can cut failed deliveries, trim costs and lift conversions as retailers chase faster, more reliable eCommerce fulfilment.

By Greg Brown • 5 min read • This month
Amperity martech leader reveals 'secret sauce' to marketing in the moment
Digital Transformation

Amperity martech leader reveals 'secret sauce' to marketing in the moment

Retailers risk losing sales as shoppers expect offers and recommendations to update instantly, not hours after they signal intent.

By Billy Loizou • 6 min read • This month
Melbourne supermarket chain overhauls systems with AIBUILD
Digital Transformation

Melbourne supermarket chain overhauls systems with AIBUILD

Melbourne supermarket network uses AIBUILD to connect sales, stock and deliveries, with real-time systems now handling more than 2,000 orders a day.

By Sofiah Nichole Salivio • 3 min read • This month
CX is an outcome of the network beneath it
Unified Communications

CX is an outcome of the network beneath it

Customer experience fails when networks falter, with outages, latency and weak security now directly affecting trust and churn.

By Richard Hall • 5 min read • This month