2026 Media Kit
TechDay's audience figures come from first-party analytics and internal publishing systems.
Similarweb can be useful for directional market research, but it is a modelled third-party estimate,
not the source of record for TechDay's own sites. That difference matters for specialist B2B and
regional publications, where estimate-based tools can mis-rank niche audiences.
Partner with IT Brief Canada
Technology news for CIOs & IT decision-makers
96,604
weekly page impressions
47,336
first-party weekly unique visitors
Growing
newsletter recipients
43%
newsletter open rate
Overview
Dedicated to IT decision-makers at enterprise, corporate, and government organisations throughout Canada. These are organisations with more than 500 employees and an IT manager or CIO. IT Brief is a live news website with weekly email newsletters.
Audience
Reader mix and audience profileOrganisation sizes
above 2,500 seats
38%
below 2,500 seats
30%
below 750 seats
22%
below 100 seats
10%
Regional breakdown
Ontario
40%
Quebec
17%
British Columbia
16%
Alberta
15%
Manitoba
4%
Atlantic Canada
4%
Saskatchewan
3%
Other provinces
1%
Top job titles
CIO
31%
IS/IT Manager/Director
28%
COO
14%
Operations/Procurement Mgr
10%
IT Analyst
9%
Managing Director
8%
Top organisation types
Banking/Finance/Insurance
22%
Professional services
20%
Government/Defence
15%
Telecommunications
13%
Manufacturing
10%
Healthcare
8%
Retail
7%
Distribution/Logistics
5%
Traffic Sources & Reader Technology
Traffic sources, devices, and operating systemsTraffic sources
Referral
34%
Search
27%
Email
22%
Direct
17%
Reader technology
Devices
Desktop devices
81%
Mobile devices
15%
Tablet devices
4%
Operating systems
Windows
64%
macOS
21%
iOS
6%
Android
5%
What we cover in Canada
Agricultural Technology
AI Agents
AI Ethics & Governance
AI Models
AIOps
AI PC
Application Performance Monitoring
Application Programming Interface
Artificial General Intelligence
Artificial Intelligence
Clean technologies
Converged Infrastructure
Copilots
Customer Relationship Management
Data Analytics
Data Fabric
Data Science
Desktop-as-a-Service
DevOps
Digital Transformation
Digital twins
Disaster Recovery
Document Management
Edge AI
Edge Computing
Enterprise Content Management
Enterprise Resource Planning
Fleet Management
Generative AI
Health Technologies
High Performance Computing
Human Capital Management
Hybrid Cloud
Hybrid & Remote Work
Industrial IoT
Infrastructure-as-a-Service
Internet of Things
IT Automation
Large Language Models
Low code & No code
Manufacturing
Migration
Mobile Device Management
Multi-cloud
Network Infrastructure
Open source
Private Cloud
Public Cloud
Robotic Process Automation
Robotics
Semiconductors
Small Language Models
Software-as-a-Service
Software-defined Networking
Software Development
Storage
SuperCloud
Supply Chain
Synthetic Data
Wireless Networks
Sponsored Content Options
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Advertorial
Editor interview
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Homepage inclusion
Email newsletter inclusion
Shared on social media
SuperMetrics reporting
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Homepage stickiness for two weeks
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Distribution Built In
Every sponsored story is designed to travelHomepages
Stories appear across relevant TechDay homepages and section feeds.
Newsletters
Campaigns are included in our email newsletter ecosystem.
SuperMetrics
Post-campaign reporting shows reads, impressions, and campaign value.
61 specialist tech sites.
8 regions. One network.
IT Brief Canada is one focused publication inside TechDay's wider human-powered technology news network, giving partners local relevance with network-wide publishing capability.
653,948
Published stories
8
Canadian sites
Human
POWERED
20th
year of business
Trusted by
Some of the many leading brands that work with TechDay.
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