Market research stories - Page 6
Power Digital launches fusepoint to aid mid-market brands
Thu, 6th Feb 2025
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data analytics
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martech
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partner programmes
Power Digital has unveiled fusepoint, a new consultancy aimed at providing mid-market brands with advanced marketing solutions and actionable insights.
Offline coupons drive higher engagement over online ones
Thu, 23rd Jan 2025
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marketing
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fujifilm
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online marketing
A study led by Japanese academics reveals that offline coupons significantly outperform online ones in driving consumer engagement and redemption rates.
AI & automation drive advertising shifts in 2025 report
Tue, 21st Jan 2025
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digital transformation
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genai
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ai
Mediaocean's latest Advertising Outlook Report reveals a significant shift towards digital channels, with 63% of marketers prioritising generative AI in their strategies.
Research: Communication tech key to business success
Tue, 18th Feb 2020
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uc
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collaboration
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slack
A new report by Slack and Cass Business School shows how communication is vital to business success, and the right tech can make all the difference.
Cybersecurity market growing billions each year
Thu, 13th Feb 2020
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endpoint protection
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iot
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edr
The overall cybersecurity software revenue is expected to reach US$25.1 billion in revenue in 2020, growing 4.8% year-on-year.
Data center construction market fuelled by boom in IoT, VR and cloud
Wed, 24th Apr 2019
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hyperscale
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colocation
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global data center market
The market will expand at a compound annual growth rate (CAGR) of 9.04% between 2018 and 2023, predicts the latest Market Research Future report.