Market research stories - Page 3

Industry voices are divided on whether AI will diminish consulting roles or augment them by shifting the nature of the work.

Mercury Analytics says AI will turn open-ended feedback into measurable insight by 2026, reshaping how organisations use qualitative data.

Wage inflation at IT solution providers is forecast to cool to historic norms by 2026, boosting margins despite stark regional differences.

Cost-conscious Canadians now demand sharper prices, personalised tech and rock-solid data security before choosing where to shop.

Global public safety LTE and 5G spending will climb from USD $5bn in 2025 to over USD $6.3bn annually by 2028, SNS Telecom & IT says.

Shoppers turn to AI to find products, but 92% still demand reviews and real customer photos before finally clicking to buy.

GWI launches Agent Spark, plugging its first-party audience data into ChatGPT, Claude and Copilot to ground AI marketing insight in reality.

Marketers' AI hopes hit reality as new survey finds fragmented ad tech stacks stalling cross-channel orchestration and campaign execution.

Bolt Insights predicts AI-driven, real-time insight, dynamic personas and a new strategist role for researchers will redefine the sector by 2026.

Canadian firms are losing cash and facing fines after using chatbots like ChatGPT for tax advice, a survey of accountants has warned.

Employment Hero launches a quarterly SMB Insight Engine to track Canadian small firms' confidence amid hiring strain and burnout fears.

Industrial 3D printer shipments return to growth as aerospace demand and a strong China rebound lift high-end metal systems in 2025.

Software-defined vehicles have overtaken EVs and driver-assistance as carmakers' top priority, with zonal designs and cloud-led updates surging.

AI data management is set to surge to USD $239.15bn by 2034 as cloud, streaming data and governance needs reshape enterprise data strategy.

Channel partners in five markets plan to prioritise data-led products and consulting in 2026, edging out managed services and subscriptions.

Global enterprises now see AI less as a cost cutter and more as a revenue engine, with agentic tools and Chief AI Officers rising in boardrooms.

UK start-up Rove has launched an AI market intelligence platform promising faster, cheaper global expansion for consumer brands.

Private 5G and LTE spend will top USD $7.2bn by 2028, as industries shift from public mobile networks to standalone private deployments.

AI notebook prices across Europe have slumped by a third, pushing the tech into the mainstream as retailers juggle volume against margins.

Informatica from Salesforce is named a Leader in Gartner's 2025 Magic Quadrant for Data Integration Tools, its 20th straight year on top.