Market research stories - Page 4

Mercury Analytics unveils Qual at Scale, merging broad surveys with deep interviews using AI for richer insights at costs like traditional quantitative research.

Deputy has named Ciaran Hale as Chief Technology Officer to spearhead AI innovation and enhance technology for shift-based businesses globally.

KX and NVIDIA have launched the AI Banker Agent, an AI system designed to enhance real-time decision-making and client service in global trading markets.

Nexxen launches nexAI assistant, using generative AI to transform campaign planning by swiftly converting consumer data into actionable strategies.

Adyen's report reveals 36% of Canadian consumers use AI for shopping, a 44% rise, with over half open to future AI-assisted purchases.

Acuity Knowledge Partners launches Agent Fleet, an AI platform designed to boost efficiency for banks, asset managers and private equity firms without more staff.

A new Stack Overflow survey reveals 82% of global developers are now familiar with open-source AI, with younger developers leading the charge.

A Stack Overflow survey reveals 82% of global developers are engaging with open-source AI, highlighting its rising significance for younger professionals.

Contentful has launched new features and partnerships to enhance its content management system, marking its entry into the fast-evolving Digital Experience Platform space.

Global data company Pureprofile has launched three AI-driven tools to help brands decode online consumer sentiment and track emerging trends effectively.

Qualtrics has launched Qualtrics Edge, a new market intelligence platform that combines AI with consumer insights to transform decision-making for businesses.

A study has crowned IKEA the top ecommerce site for customer experience in the UK for 2025, outpacing competitors with superior site performance.

Power Digital has unveiled fusepoint, a new consultancy aimed at providing mid-market brands with advanced marketing solutions and actionable insights.

A study led by Japanese academics reveals that offline coupons significantly outperform online ones in driving consumer engagement and redemption rates.

Mediaocean's latest Advertising Outlook Report reveals a significant shift towards digital channels, with 63% of marketers prioritising generative AI in their strategies.

A new report by Slack and Cass Business School shows how communication is vital to business success, and the right tech can make all the difference.

The overall cybersecurity software revenue is expected to reach US$25.1 billion in revenue in 2020, growing 4.8% year-on-year.

The market will expand at a compound annual growth rate (CAGR) of 9.04% between 2018 and 2023, predicts the latest Market Research Future report.