IT Brief Canada - Technology news for CIOs & IT decision-makers

Customer Journey stories

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FlightHub launches football flight search & travel hub

3 days ago
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cx
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martech
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marketing
FlightHub unveils football match flight search and a new travel content hub as it targets fans planning trips around tournament host cities.
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Infobip launches AgentOS platform, targets agentic AI shift

4 days ago
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uc
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digital transformation
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mfa
Infobip marks 20 years with AgentOS launch as it pushes into agentic AI, aiming to unify customer data and let AI agents act across channels.
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Exclusive: Celonis global banking head says AI rollout hinges on process intelligence

5 days ago
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data analytics
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digital transformation
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cx
Banks are slowing AI rollouts as they prioritise process visibility, with Celonis arguing execution depends on understanding how work flows today.
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Minor Hotels unveils global AI platform with Google

Last week
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uc
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data protection
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data analytics
Minor Hotels teams up with Google, Salesforce, OneTrust and Deloitte on an AI-led data platform to sharpen guest service across 640 properties.
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ServiceNow study flags empathy gap in customer service

Last week
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digital transformation
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cx
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martech
ServiceNow research finds customers want faster, more empathetic support, but fragmented systems and mismatched AI priorities are frustrating service teams.
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Gainsight adds MCP support for AI retention workflows

Last week
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crm
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data protection
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digital transformation
Gainsight adds MCP support to let customer success teams build AI agents that use live account data to automate retention and renewal work.
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Paysecure and Yaspa partner to link open banking platforms

This month
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data analytics
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fintech
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cx
Paysecure and Yaspa team up to add open banking, fraud controls and account-to-account payments to merchants' checkout flows.
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AI can inspire travel, but it still can't book it. That's about to change

This month
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digital transformation
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fintech
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cx
AI is moving travel from inspiration to transaction, but live inventory, accuracy and booking infrastructure still stand between chat and checkout.
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Personetics & Atomic partner on in-app deposit switching

This month
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data analytics
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fintech
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cx
Personetics and Atomic team up to let banks prompt deposit and bill switching inside apps, aiming to cut friction and boost primary relationships.
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Login problems drive consumers away from digital services

This month
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data protection
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digital transformation
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mfa
Thales report finds weak login and sign-up flows are pushing users away, as trust in AI, data handling and digital services remains low.
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AskNicely launches Ask NiceAI for service businesses

This month
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data analytics
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digital transformation
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cx
AskNicely unveils Ask NiceAI to help managers at multi-site service businesses turn scattered customer feedback into faster, data-backed action.
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Cover Genius names chief revenue officer & marketing head

Last month
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digital transformation
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fintech
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cx
Cover Genius expands leadership team with Jennifer Aubert Parker as Chief Revenue Officer and Nidhi Daga as Global Senior Vice President, Marketing.
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Klaviyo unveils AI Composer for marketing campaigns

Last month
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digital transformation
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cx
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martech
Klaviyo has launched Composer, an AI tool that drafts data-driven marketing campaigns from plain-language prompts, now in private beta.
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Infobip report marks shift to omnichannel AI messaging

Last month
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uc
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digital transformation
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cx
Infobip data shows single-channel alerts collapsing as brands pivot to omnichannel, AI-led conversations across SMS, RCS, WhatsApp and voice.
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OXIL urges safeguarding framework to curb online scams

Last month
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cx
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martech
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cybersecurity
OXIL unveils a safeguarding-based blueprint to fight online scams, shifting responsibility from individuals to coordinated organisational action.
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Qualtrics unveils AI tools to fix customer issues fast

Last month
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uc
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data analytics
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digital transformation
Qualtrics launches AI-powered customer experience tools to unify feedback, automate analysis and fix service issues before they escalate.
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SeenThis & Vudoo team up to power shoppable video ads

Last month
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cx
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martech
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e-commerce
SeenThis and Vudoo join forces to deliver shoppable video ads on the open web, linking viewer attention directly to on-screen purchases.
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Pacvue adds Reddit Ads to unify retail media planning

Last month
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cx
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martech
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commerce systems
Pacvue to plug Reddit Ads into its commerce system, uniting community insights with retail media planning in one performance workflow.
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Why brand visibility is the most critical metric in today's AI-driven world

Last month
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crm
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digital transformation
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cx
As AI transforms search, traditional marketing metrics lose clout, making always-on brand visibility the new make-or-break advantage.
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Qualtrics named Leader in 2026 Gartner VoC Quadrant

Last month
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uc
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digital transformation
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cloud security
Qualtrics again tops Gartner's 2026 Voice of the Customer rankings, leading on execution, vision and AI-driven experience agents.