IT Brief Canada - Technology news for CIOs & IT decision-makers
Canada

Social commerce Stories - Page 5

Canadian Stories

Social commerce stories

Social commerce gains ground in Canada amidst concerns
Online shopping

Social commerce gains ground in Canada amidst concerns

A recent SOTI report reveals that social commerce is reshaping Canadian retail, with 48% of consumers favouring it, though 74% voice security concerns.

By Shannon Williams • 3 min read • Wed, 2nd Apr 2025

Global Stories

Social commerce stories

Komerz appoints Chit Ratnayake as Global Chief Ecommerce Officer
Supply Chain

Komerz appoints Chit Ratnayake as Global Chief Ecommerce Officer

Komerz has named Chit Ratnayake as Global Chief Ecommerce Officer to boost its global eCommerce reach and support challenger brands worldwide.

By Melvin Hipolito • 3 min read • Wed, 3rd Sep 2025
Five key marketing trends to shape fashion & beauty in 2025
Customer Experience

Five key marketing trends to shape fashion & beauty in 2025

Taboola reveals five marketing trends shaping fashion and beauty in 2025: authenticity, social commerce, inclusivity, AR, and sustainability drive consumer choices.

By Shannon Williams • 4 min read • Thu, 14th Aug 2025
Michelle Whelan joins Komerz as Global Chief Business Officer
Marketing Technologies

Michelle Whelan joins Komerz as Global Chief Business Officer

Michelle Whelan joins Komerz as Global Chief Business Officer, also investing personally, to drive global sales and marketing growth for challenger brands.

By Jed Nykolle Harme • 3 min read • Wed, 30th Jul 2025
Building digital trust: Why Australian retailers must prioritise EMM
Data Protection

Building digital trust: Why Australian retailers must prioritise EMM

Australian retailers face growing cyber threats; prioritising Enterprise Mobility Management is vital to protect customer data and maintain trust.

By Michael Dyson • 5 min read • Wed, 23rd Jul 2025
Brands boost social commerce spend despite western slow uptake
Marketing Technologies

Brands boost social commerce spend despite western slow uptake

Despite slower uptake in Western markets, 77% of B2C marketing execs invest in social commerce amid rising global growth and creator-driven shopping trends.

By Shannon Williams • 3 min read • Fri, 11th Jul 2025
Asia Pacific smart retail market to hit USD $198.16B by 2034
Data Analytics

Asia Pacific smart retail market to hit USD $198.16B by 2034

The Asia Pacific smart retail market is set to soar to USD $198.16 billion by 2034, driven by AI, IoT, and rising digital adoption across the region.

By Jed Nykolle Harme • 4 min read • Mon, 7th Jul 2025
Five key trends reshaping eCommerce marketing for 2025 revealed
Data Analytics

Five key trends reshaping eCommerce marketing for 2025 revealed

Ecommerce marketing is set to evolve in 2025 with five key trends, including AI personalisation, mobile commerce, social media sales, data-driven automation, and SEO advances.

By Shannon Williams • 5 min read • Thu, 3rd Jul 2025
APAC Retailers Embrace AI Amid Shifting Consumer Preferences
Digital Transformation

APAC Retailers Embrace AI Amid Shifting Consumer Preferences

Over a third of APAC consumers now use AI for shopping, boosting convenience and new brand discoveries, says Adyen's 2025 report.

By Sean Mitchell • 4 min read • Mon, 2nd Jun 2025
Global survey finds marketers see gTLDs as branding boost
Marketing Technologies

Global survey finds marketers see gTLDs as branding boost

A global ICANN survey finds most marketing leaders see strong branding potential in gTLDs, though awareness and cost barriers remain ahead of 2026 application round.

By Jed Nykolle Harme • 4 min read • Wed, 21st May 2025
Asian social trends reshape UK social media & influencer scene
Crypto

Asian social trends reshape UK social media & influencer scene

Asian social media trends like live shopping and user-generated content are rapidly reshaping the UK influencer scene, Kolsquare reports.

By Shannon Williams • 3 min read • Thu, 15th May 2025

Stories from Other Regions

Social commerce stories

UK consumers & SMBs seek smarter, flexible payment solutions
Crypto

UK consumers & SMBs seek smarter, flexible payment solutions

UK consumers and SMBs increasingly seek flexible, AI-powered payment solutions that offer personalised convenience and support cash flow amid funding challenges.

By Shannon Williams • 4 min read • Wed, 17th Sep 2025
SOTI launches built-in VPN to bolster retail mobile security
Firewalls

SOTI launches built-in VPN to bolster retail mobile security

SOTI has integrated a built-in VPN into its MobiControl platform to enhance mobile data security for retailers amid rising concerns over cyber breaches.

By Melvin Hipolito • 3 min read • Tue, 26th Aug 2025
UK retailers boost AI leadership for resilience amid tough market
Customer Experience

UK retailers boost AI leadership for resilience amid tough market

A new study shows 61% of UK retailers now have AI leadership, using technology to boost resilience amid a decade of falling sales and tough competition.

By Kaleah Salmon • 4 min read • Thu, 21st Aug 2025
THG Commerce named TikTok Shop Partner in social retail push
eCommerce

THG Commerce named TikTok Shop Partner in social retail push

THG Commerce has become an official TikTok Shop Partner, enhancing its social commerce services to help brands sell directly on social media platforms.

By Kaleah Salmon • 3 min read • Mon, 18th Aug 2025
Emotional spending boosts local luxury as Brits shun big brands
Instagram

Emotional spending boosts local luxury as Brits shun big brands

Shoppers increasingly favour local luxury, with £41 billion spent annually on emotion-driven impulse buys, signalling a shift from big brands to local products.

By Shannon Williams • 3 min read • Thu, 29th May 2025
Marketers predict traditional SEO obsolete by 2026, survey finds
Marketing Technologies

Marketers predict traditional SEO obsolete by 2026, survey finds

A SALESmanago survey finds 73% of UK, Polish and Italian marketers expect traditional SEO to become obsolete by 2026 amid shifting consumer trends.

By Shannon Williams • 3 min read • Tue, 20th May 2025