IT Brief Canada - Technology news for CIOs & IT decision-makers

Social commerce stories - Page 2

Genz comparing smartphones in cozy bedroom with gadgets and apps

Gen Z trust creators over brands for tech decisions

Fri, 12th Dec 2025
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Gen Z now trust online creators over tech brands, reshaping how phones, wearables and smart home devices are discovered and bought.
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How AI, social commerce & experience will reshape retail in 2026

Fri, 5th Dec 2025
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By 2026, AI, social commerce and immersive physical retail experiences will transform how consumers interact with brands both online and in stores.
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AI reshapes CFO challenges as investor scrutiny shifts focus

Sat, 22nd Nov 2025
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Q4 says that as AI reshapes CFO roles, finance chiefs are facing detailed questions on AI strategies, capital allocation, and future compliance costs.
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The tech shifts that will reshape logistics in 2026

Fri, 21st Nov 2025
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In 2026, logistics will pivot towards proven robotics, practical AI, cloud resilience, and enhanced visibility to tackle rising complexity and costs.
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AI, social media & flexible payments to drive festive shopping

Fri, 14th Nov 2025
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AI, social media, and flexible payments like BNPL will shape festive shopping as 69% of consumers trust AI to assist their Black Friday and holiday purchases.
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SOTI boosts retail with AI, enhanced data security & device control

Thu, 2nd Oct 2025
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SOTI upgrades its ONE Platform with AI and enhanced security to boost retail efficiency, meet consumer data protection demands and streamline device control.
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Five key marketing trends to shape fashion & beauty in 2025

Thu, 14th Aug 2025
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Taboola reveals five marketing trends shaping fashion and beauty in 2025: authenticity, social commerce, inclusivity, AR, and sustainability drive consumer choices.
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Michelle Whelan joins Komerz as Global Chief Business Officer

Wed, 30th Jul 2025
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Michelle Whelan joins Komerz as Global Chief Business Officer, also investing personally, to drive global sales and marketing growth for challenger brands.
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Five key trends reshaping eCommerce marketing for 2025 revealed

Thu, 3rd Jul 2025
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Ecommerce marketing is set to evolve in 2025 with five key trends, including AI personalisation, mobile commerce, social media sales, data-driven automation, and SEO advances.
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Global survey finds marketers see gTLDs as branding boost

Wed, 21st May 2025
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A global ICANN survey finds most marketing leaders see strong branding potential in gTLDs, though awareness and cost barriers remain ahead of 2026 application round.
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Social commerce gains ground in Canada amidst concerns

Wed, 2nd Apr 2025
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A recent SOTI report reveals that social commerce is reshaping Canadian retail, with 48% of consumers favouring it, though 74% voice security concerns.
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Data security concerns rise among social commerce users

Wed, 29th Jan 2025
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A new SOTI report highlights rising consumer concerns over data security in social commerce, as 54% would avoid retailers using AI to track purchases.
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Forrester predicts online retail sales to hit USD $6.8 trillion

Fri, 31st May 2024
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Forrester's new report predicts global online retail sales will soar from USD $4.4 trillion in 2023 to USD $6.8 trillion by 2028, with key disparities between regions.