Reputation management stories
Trustpilot launches AI search tools for brand visibility
Last week
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data analytics
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cx
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martech
Trustpilot rolls out AI search metrics and review tools as brands race to stay visible in generative shopping results.
Nearly 18% of business emails fail to reach inboxes
Last week
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saas
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cx
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martech
Sinch Mailgun warns weak inbox placement and limited AI use are eroding email returns, with many firms unable to measure ROI confidently.
AskNicely launches Ask NiceAI for service businesses
This month
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data analytics
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digital transformation
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cx
AskNicely unveils Ask NiceAI to help managers at multi-site service businesses turn scattered customer feedback into faster, data-backed action.
Companies grow quieter as polarisation reshapes PR
Last month
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risk & compliance
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ai
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clean technologies
USC Annenberg survey finds companies are becoming more selective in public debate as polarisation boosts the clout of communication teams.
Bazaarvoice finds AI review use fuels shopper mistrust
Last month
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cx
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martech
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personalisation
Bazaarvoice finds nearly a quarter of shoppers use AI to write reviews, yet almost two thirds distrust AI-assisted feedback as inauthentic.
Study finds AI models develop distinct citation habits
Last month
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martech
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genai
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llms
New research suggests leading AI models each develop distinct 'information personalities', favouring different sources in their cited answers.
Qualtrics unveils AI tools to fix customer issues fast
Last month
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uc
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data analytics
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digital transformation
Qualtrics launches AI-powered customer experience tools to unify feedback, automate analysis and fix service issues before they escalate.
Trust as a measurable asset for CMOs in the age of AI
Last month
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cx
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martech
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partner programmes
As AI floods marketing channels with competent content, CMOs are racing to quantify trust as their scarcest and most valuable asset.
The Golden Triangle of marketing in the AI era
Last month
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digital transformation
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martech
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partner programmes
As AI reshapes search, B2B brands must fuse thought leadership, media clout and GEO to stay visible, trusted and cited in summaries.
AI agents drive surge in cyber threats & extortion
Last month
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malware
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data protection
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ransomware
AI agents are fuelling a new wave of cyber risk, as criminals weaponise automation to speed up ransomware and sharpen extortion tactics.
BrightEdge unveils AI tools to track search visibility
Last month
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data analytics
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cx
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martech
BrightEdge launches AI tools to show brands how they appear in generative search answers and how AI agents crawl and interpret their sites.
B2B marketers struggle to manage brand visibility in AI
Last month
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digital transformation
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cx
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martech
B2B marketers say AI answer engines are reshaping buyer journeys, yet 81% admit brand visibility and positioning in AI remain a blind spot.
Google AI more negative than ChatGPT for brand reputation
Last month
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cx
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martech
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risk & compliance
AI search tools cast brands in starkly different lights, with Google skewing early negative and ChatGPT souring sentiment near purchase.
Style, substance, and strategy: Drawing similarities between pageantry and PR
Last month
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partner programmes
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clean technologies
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marketing
From runway to boardroom, Australia's pageant stage doubles as a high-stakes PR lab for purpose-driven personal branding in 2026.
Why "Give to Gain" needs to stop being a women's virtue and start being a business model
Last month
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uc
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partner programmes
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collaboration
Communications must abandon hoarding influence and make advocacy a core business strategy, not a selfless virtue expected only of women.
Advancing resilience and representation: Women leading the next era of technology
Last month
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dr
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data analytics
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digital transformation
Women leaders are reshaping resilience in tech, turning complex risk into clear strategy while pushing for inclusion and real influence.
From video games to AI visibility: How women in tech can build authority through PR
Last month
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gaming
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martech
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partner programmes
From gaming roots to AI-era PR, women in tech can turn media visibility into authority, unlocking investors, customers and influence.
Women in tech must demand more than token PR support
Last month
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erp
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api
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llms
On International Women's Day, women in tech are urged to demand PR that builds real authority, not box-ticking 'inspirational' coverage.
AI is rewriting the B2B marketing playbook for CIOs, CTOs & CMOS
Thu, 26th Feb 2026
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data analytics
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digital transformation
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martech
AI assistants are reshaping B2B discovery, forcing CIOs, CTOs and CMOs to rebuild content for zero‑click, conversational buying journeys.
Study reveals middle managers falter under pressure
Fri, 20th Feb 2026
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hcm
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cartech
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recruitment
Middle managers' performance collapses by up to 70% under reputational risk and fuzzy authority, Interactive EQ's 2026 index finds.