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Reputation management Stories - Page 2

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Reputation management stories

Kordia appoints Aroha Fleming as communications head
Firewalls

Kordia appoints Aroha Fleming as communications head

The move comes as cyber security scrutiny grows, with Fleming tasked with sharpening how Kordia explains its role in keeping New Zealand connected.

By Joseph Gabriel Lagonsin • 3 min read • Tue, 31st Mar 2026
Companies grow quieter as polarisation reshapes PR
Risk & Compliance

Companies grow quieter as polarisation reshapes PR

More companies are staying silent on social issues as US polarisation pushes PR teams towards defensive, selective messaging.

By Joseph Gabriel Lagonsin • 4 min read • Fri, 27th Mar 2026
Bazaarvoice finds AI review use fuels shopper mistrust
Customer Experience

Bazaarvoice finds AI review use fuels shopper mistrust

Bazaarvoice finds nearly a quarter of shoppers use AI to write reviews, yet almost two thirds distrust AI-assisted feedback as inauthentic.

By Shannon Williams • 5 min read • Wed, 25th Mar 2026
Study finds AI models develop distinct citation habits
Marketing Technologies

Study finds AI models develop distinct citation habits

New research suggests leading AI models each develop distinct 'information personalities', favouring different sources in their cited answers.

By Shannon Williams • 4 min read • Thu, 19th Mar 2026
Qualtrics unveils AI tools to fix customer issues fast
Unified Communications

Qualtrics unveils AI tools to fix customer issues fast

Qualtrics launches AI-powered customer experience tools to unify feedback, automate analysis and fix service issues before they escalate.

By Joseph Gabriel Lagonsin • 5 min read • Thu, 19th Mar 2026
Trust as a measurable asset for CMOs in the age of AI
Customer Experience

Trust as a measurable asset for CMOs in the age of AI

As AI floods marketing channels with competent content, CMOs are racing to quantify trust as their scarcest and most valuable asset.

By Geoff Main • 7 min read • Wed, 18th Mar 2026
The Golden Triangle of marketing in the AI era
Digital Transformation

The Golden Triangle of marketing in the AI era

As AI reshapes search, B2B brands must fuse thought leadership, media clout and GEO to stay visible, trusted and cited in summaries.

By Gemma Manning • 6 min read • Mon, 16th Mar 2026
AI agents drive surge in cyber threats & extortion
Malware

AI agents drive surge in cyber threats & extortion

AI agents are fuelling a new wave of cyber risk, as criminals weaponise automation to speed up ransomware and sharpen extortion tactics.

By Sofiah Nichole Salivio • 6 min read • Sat, 14th Mar 2026
BrightEdge unveils AI tools to track search visibility
Data Analytics

BrightEdge unveils AI tools to track search visibility

BrightEdge launches AI tools to show brands how they appear in generative search answers and how AI agents crawl and interpret their sites.

By Shannon Williams • 4 min read • Fri, 13th Mar 2026
B2B marketers struggle to manage brand visibility in AI
Digital Transformation

B2B marketers struggle to manage brand visibility in AI

B2B marketers say AI answer engines are reshaping buyer journeys, yet 81% admit brand visibility and positioning in AI remain a blind spot.

By Kaleah Salmon • 4 min read • Sat, 7th Mar 2026
Google AI more negative than ChatGPT for brand reputation
Customer Experience

Google AI more negative than ChatGPT for brand reputation

AI search tools cast brands in starkly different lights, with Google skewing early negative and ChatGPT souring sentiment near purchase.

By Catherine Knowles • 4 min read • Fri, 6th Mar 2026

Stories from Other Regions

Reputation management stories

Australian marketers split over AI visibility ownership
Customer Experience

Australian marketers split over AI visibility ownership

Most Australian firms lack clear control of how they appear in AI answers, as silos are already causing misinformation and slower responses.

By Joseph Gabriel Lagonsin • 4 min read • Last month
Szuplat warns UK leaders over AI-heavy communications
Generative AI

Szuplat warns UK leaders over AI-heavy communications

Executives risk eroding trust with investors and staff if AI-generated language replaces direct, human communication, Terry Szuplat said.

By Sofiah Nichole Salivio • 4 min read • Fri, 27th Mar 2026
Norton launches Revamp AI for professional presence
Generative AI

Norton launches Revamp AI for professional presence

Norton unveils Revamp, an AI tool to help professionals craft and schedule credible social posts while keeping full control of their voice.

By Sean Mitchell • 4 min read • Sat, 21st Mar 2026
Pattern launches tools to boost brands' AI visibility
Marketing Technologies

Pattern launches tools to boost brands' AI visibility

Pattern debuts LLM Access Audit and GEO Scorecard in Australia to help brands track and optimise visibility across generative AI tools.

By Sean Mitchell • 4 min read • Wed, 18th Mar 2026
Why 'good enough' voice tools quietly cost businesses
Customer Relationship Management

Why 'good enough' voice tools quietly cost businesses

'Good enough' voice tools quietly drain time, frustrate staff and erode service, as hidden frictions multiply across calls, teams and offices.

By Sofiah Nichole Salivio • 7 min read • Sat, 14th Mar 2026
NZ small businesses embrace AI but struggle to scale use
Digital Transformation

NZ small businesses embrace AI but struggle to scale use

Over half of SMEs in New Zealand now use AI, but most still lack training and strategy to turn experiments into real productivity gains.

By Catherine Knowles • 4 min read • Tue, 10th Mar 2026
If AI can't quote you, do you exist? The new reality for communications
Digital Transformation

If AI can't quote you, do you exist? The new reality for communications

As AI becomes a sleepless gatekeeper of reputation, communicators must feed the machines or risk vanishing into background noise.

By Deborah Pead • 5 min read • Fri, 6th Mar 2026