IT Brief Canada - Technology news for CIOs & IT decision-makers

Customer Loyalty stories - Page 3

Mobile phone connecting to satellite global coverage earth continents

Half of global mobile users may switch for satellite coverage

Wed, 3rd Dec 2025
#
cx
#
martech
#
mobile data
Nearly half of mobile users worldwide would switch providers for satellite coverage, with 60% willing to pay extra for reliable service beyond traditional dead zones.
Cozy canadian small business holiday storefront festive window displays

Get ahead of the rush: 5 tips from your marketing partner for holiday success

Wed, 3rd Dec 2025
#
cx
#
martech
#
partner programmes
Canadian businesses can boost holiday sales by combining digital with impactful print marketing like signage and personalised gifts to stand out locally.
Author

Why multilingual messaging is becoming essential for shopify's global future

Wed, 26th Nov 2025
#
cx
#
martech
#
commerce systems
Shopify merchants face a new challenge: real-time multilingual messaging to support global shoppers beyond translated storefronts, boosting trust and sales.
Modern retail store ai robot assisting customers online purchases

Salesforce debuts Agentforce Commerce for AI-driven retail sales

Fri, 21st Nov 2025
#
digital transformation
#
cx
#
martech
Salesforce launches Agentforce Commerce, a platform enabling retailers to sell via AI-driven channels like ChatGPT, boosting engagement and orders globally.
Gen z shopper considering ethical products heart leaf handshake icons

Gen Z shoppers to prioritise personal values over discounts

Fri, 21st Nov 2025
#
cx
#
martech
#
ai
Over half of Gen Z shoppers will back brands aligning with their values this Black Friday, often prioritising ethics over discounts, research reveals.
Digital illustration shopping cart overflowing products sale tags computer devices customers walking away

Online retailers see Black Friday boost but loyalty lags behind

Thu, 20th Nov 2025
#
cx
#
martech
#
e-commerce
Online retailers see a Black Friday traffic and sales surge, but only 22.6% of new customers return within a year, highlighting loyalty challenges.
Colorful online shopping laptops phones festive digital wallet ai assistant

AI, social media & flexible payments to drive festive shopping

Fri, 14th Nov 2025
#
crypto
#
cx
#
martech
AI, social media, and flexible payments like BNPL will shape festive shopping as 69% of consumers trust AI to assist their Black Friday and holiday purchases.
Realistic illustration busy online retail operations center staff monitoring

Retailers boost observability to reduce AI risks & outage costs

Wed, 5th Nov 2025
#
private cloud
#
digital transformation
#
public cloud
Retailers are boosting observability investments to manage AI-driven complexity and reduce costly digital outages, with median losses at USD $1 million per hour.
Cheerful customer service agents ai powered chatbot support modern office

Zendesk named leader for AI-first customer service by Gartner

Thu, 30th Oct 2025
#
crm
#
devops
#
digital transformation
Zendesk has been named a Leader in Gartner's 2025 Magic Quadrant for CRM Customer Engagement, praised for its AI-first Resolution Platform.
Airplane flying over canadian city skyline glowing path to modern smart home

WestJet & TELUS unite loyalty schemes for travel & tech perks

Sat, 18th Oct 2025
#
cx
#
martech
#
smart home
WestJet and TELUS have merged their loyalty programmes, letting members earn and redeem points across both travel and tech services for added perks.
Realistic illustration person placing food order smartphone restaurant

Mobile app ordering four times faster than web, boosts loyalty

Thu, 16th Oct 2025
#
cx
#
martech
#
software development
Paytronix report reveals restaurant orders are up to four times faster on native mobile apps than web, boosting loyalty and repeat customer purchases.
Realistic online shopping cart digital payment terminal neural ai connection

Salesforce & Stripe team up with OpenAI for AI-powered checkout

Thu, 16th Oct 2025
#
cx
#
martech
#
cdp
Salesforce teams up with Stripe and OpenAI to launch AI-powered Instant Checkout, enhancing personalised shopping and speeding up online purchases for retailers.
Network interconnected customer profiles data charts ai brain central node

Teradata launches AI-driven customer intelligence for real-time CX

Wed, 8th Oct 2025
#
data analytics
#
cx
#
martech
Teradata launches Autonomous Customer Intelligence, an AI-driven software turning raw data into real-time customer actions to enhance experience and loyalty.
Realistic illustration business professionals interacting with digital interfaces showing graphs and data symbolizing ai enhancing sales marketing modern office

Oracle launches AI agents for sales, marketing & service tasks

Wed, 8th Oct 2025
#
crm
#
data analytics
#
digital transformation
Oracle launches AI agents in Fusion Cloud Applications to enhance marketing, sales, and service, boosting efficiency and customer experience at no extra cost.
Business professionals analyzing charts data ai neural network marketing strategies

GenAI drives marketing ROI as 85% of teams expand adoption

Wed, 1st Oct 2025
#
data analytics
#
cx
#
martech
Over 80% of marketing teams worldwide now use generative AI, with 85% in EMEA reporting strong ROI and expanded adoption planned for 2026.
Marketers analyzing data charts with ai neural networks chatbot icons integration

Global marketers embrace GenAI, reporting ROI & deeper value

Tue, 16th Sep 2025
#
cx
#
martech
#
digital twins
A new study reveals 85% of global marketers use generative AI daily, with 80% reporting clear ROI and enhanced customer loyalty through the technology.
Senior businessperson contemplating data dashboard vs crystal ball decision making illustration

Senior marketers still trust intuition despite AI & data surge

Thu, 11th Sep 2025
#
data analytics
#
cx
#
martech
Despite heavy investment in business intelligence, nearly two-thirds of senior marketers still rely on intuition for key decisions, says Qualtrics research.
Eco friendly online payments person shopping laptop credit card globe leaf

Ecommpay brings real-time climate action to payment checkout

Thu, 4th Sep 2025
#
fintech
#
cx
#
martech
Ecommpay integrates ekko's real-time carbon tracking and offsetting into its Hosted Payment Page, enabling eco-friendly checkout options for online shoppers.
Small business owners using digital devices with tech icons growth ai

Zoho boosts global SMB growth with new AI-driven features

Thu, 4th Sep 2025
#
crm
#
hyperscale
#
cx
Zoho has grown its global SMB customer base by 40% in H1 2025, unveiling AI-driven features across six solutions to boost productivity and revenue.
Dylan carr tur4zt7k be unsplash

Bell offers free Perplexity Pro AI to customers in Canada

Tue, 12th Aug 2025
#
network infrastructure
#
cx
#
martech
Bell partners with Perplexity to offer eligible Canadian customers free 12-month access to Perplexity Pro AI, valued at nearly CAD $300.