IT Brief Canada - Technology news for CIOs & IT decision-makers

Customer Loyalty stories - Page 2

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Upgrade advantage: Future-proofing for partners, MSPs and MSSPs

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SonicWall's future-proof firewalls help partners cut rip-and-replace, boost security and lock in long-term customer loyalty.
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From complexity to clarity: Why eCommerce needs clean customer data

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In eCommerce, clean verified customer address data is now essential to cut costs, stop fraud and keep shoppers loyal worldwide.
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Qualtrics named Leader in Gartner Voice of Customer

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Qualtrics named Leader in Gartner Voice of the Customer report, topping rivals for execution and vision as AI reshapes CX platforms.
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Payment outages put Canadian retailers’ sales at risk

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Payment outages are threatening Canadian retail and hospitality, with disruptions exposing merchants to an estimated USD $7.6 billion a year.
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Zendesk to acquire Forethought in agentic AI expansion

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Zendesk to buy AI agent platform Forethought in its biggest deal in nearly 20 years, betting on self-improving automation in customer service.
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Zendesk to buy Forethought in agentic AI expansion drive

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Zendesk moves to buy Forethought, betting on agentic AI agents to resolve most customer issues autonomously across platforms and channels.
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AI is key to smarter shelves in the UK retail stores

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AI‑driven planograms, AR tools and image recognition are reshaping UK store shelves, cutting costly stock gaps and boosting loyalty.
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Trust, transformation and the women leading modern client partnerships

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Women in client leadership are quietly transforming creative-tech partnerships, aligning innovation with trust, governance and measurable growth.
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Amperity hires Bridget Perry as Chief Marketing Officer

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Amperity names seasoned SaaS marketer Bridget Perry as CMO to drive global growth and sharpen its AI-focused customer data platform.
Anthony woods

Grafana: Turning data chaos into developer efficiency and CFO savings

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Grafana leans on AI-powered observability and Adaptive Telemetry to sharpen developer insight while slashing cloud bills by up to 50%.
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A woman cybersecurity leader's guide to owning your digital identity

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A woman cybersecurity leader urges Canadians to claim their digital identity, push employers on cyber benefits and demand safer businesses.
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Retailers brace for AI search and complex deal discovery

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As shoppers turn to AI search and influencers to hunt deals, retailers race to unify promotions or risk confusion, margin hits and lost loyalty.
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Rogers, Mastercard launch premium World Legend card

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Rogers and Mastercard unveil Canada's first World Legend credit card, blending 3% cash back with travel, roaming and VIP entertainment perks.
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Connected packaging becomes boardroom imperative in 2026

Fri, 27th Feb 2026
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Connected packaging sheds its fad status as record executive backing, rising budgets and compliance pressures push it firmly into the boardroom.
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Google & Klaviyo deepen AI pact for agentic commerce

Thu, 26th Feb 2026
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Google and Klaviyo are deepening ties to power AI “agentic commerce”, linking ads, search and RCS messaging to real-time customer data.
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Retailers face USD $796bn in losses from returns, shrink

Sat, 21st Feb 2026
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Retailers risk USD $796bn in losses from returns and shrink in 2025, with omnichannel gaps fuelling preventable fraud and abuse.
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Firms race to counter fast-evolving AI-driven fraud

Fri, 20th Feb 2026
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Half of fraud chiefs say fast-changing, AI-powered scams are outpacing their defences, forcing a shift to real-time, adaptive protection.
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KnowBe4 appoints Kelly Morgan as Chief Customer Officer

Fri, 20th Feb 2026
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KnowBe4 appoints former DocuSign executive Kelly Morgan as chief customer officer to steer global client strategy amid rising AI security risks.
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Shoppers turn to AI tools in hunt for better retail deals

Fri, 20th Feb 2026
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Shoppers are turning to AI tools like ChatGPT to hunt for personalised retail deals, valuing quality offers over rock-bottom prices.
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AI referrals surge as web traffic falls & costs rise

Fri, 13th Feb 2026
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AI-referred traffic has surged 632% despite overall web visits slipping and rising acquisition costs squeezing digital marketing returns.