IT Brief Canada - Technology news for CIOs & IT decision-makers

Customer Loyalty stories

Stressed digital marketer ai referrals vs falling traffic analytics

AI referrals surge as web traffic falls & costs rise

Yesterday
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customer loyalty
AI-referred traffic has surged 632% despite overall web visits slipping and rising acquisition costs squeezing digital marketing returns.
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Five insurance payment trends shaping Australia and New Zealand

Yesterday
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customer loyalty
Rising claims, digital demands and real-time payments are reshaping how insurers across Australia and New Zealand collect and pay out.
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Wesfarmers, Microsoft deepen AI & cloud retail pact

Yesterday
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customer loyalty
Wesfarmers is deepening its AI and cloud pact with Microsoft to roll out Copilot tools, agents and data platforms across its retail brands.
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Shoppers ditch baskets over delivery fees & friction

2 days ago
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customer loyalty
Shoppers shun online baskets over high delivery fees and clunky checkouts as retailers plough cash into loyalty schemes and shiny AI tools.
Aus nz cafe owners glued to screens poor inperson service scene

Optimistic trans-Tasman SMEs face widening service gap

3 days ago
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customer loyalty
Trans-Tasman small firms are upbeat and boosting tech and marketing, yet consumers report patchy service and missing digital basics.
Malaysia lunar new year street sunset lanterns artisans family

CelcomDigi honours artisans in Lunar New Year push

3 days ago
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customer loyalty
CelcomDigi’s Lunar New Year push spotlights Malaysian artisans, youth ang pow designers and festive mobile offers in one campaign.
Richard eglon

Nebula links partner rewards to ESG outcomes at renewal

4 days ago
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customer loyalty
Nebula launches an Impact Rewards scheme that ties partner renewal perks to carbon credits, social housing upgrades and service governance.
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Exclusive: How email still reigns supreme for small business marketing

4 days ago
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customer loyalty
Constant Contact doubles down on AI-driven tools while keeping email the core link between small businesses and their customers.
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How Data Quality in Retail Powers Business Outcomes in 2026

5 days ago
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customer loyalty
In 2026, retailers win not by owning more data, but by orchestrating trusted, real-time data that powers every decision and experience.
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Technology and the Shift in Managing ‘Personalised Offers’

5 days ago
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customer loyalty
Retailers are racing from blunt discounts to AI-driven one-to-one offers, promising sharper margins and loyalty in APAC’s crowded market.
Asia pacific loyalty dashboard mobile analytics customer engagement

Asia Pacific Loyalty Awards 2026 finalists revealed

Last week
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customer loyalty
Asia Pacific Loyalty Awards 2026 unveils record finalist line-up as brands double down on retention, data and personalised engagement.
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Amazon threat pushes Australian retailers to speed up

Last week
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customer loyalty
Amazon, Temu and Shein are forcing Australian retailers to speed up delivery, fix fulfilment bottlenecks and rethink toughened returns.
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Qualtrics names Jason Maynard CEO to drive AI growth

Last week
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customer loyalty
Qualtrics appoints Oracle veteran Jason Maynard as CEO to spearhead AI expansion and steer its pending USD $6.75 billion Press Ganey deal.
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How address validation transforms Shopify deliveries

Last week
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customer loyalty
Address validation on Shopify cuts failed deliveries, trims shipping costs and boosts loyalty by ensuring accurate, standardised customer data.
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Qualtrics names Jason Maynard CEO to drive AI growth

Last week
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customer loyalty
Qualtrics appoints former Oracle executive Jason Maynard as CEO to spearhead AI-driven growth and a USD $6.75 billion Press Ganey deal.
Uk living room happy person opening pet care package parcel boxes

UK online shipments climb as pet care leads growth

Last week
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customer loyalty
UK online parcels jumped 17% in late 2025 as pet care and beauty surged, even as fashion and homewares shipments slid, Scurri data shows.
Australian retail store dusk counter with abstract digital security

Security tops 2026 tech spend for Australian retailers

Last week
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customer loyalty
Security, privacy and data protection will command the biggest tech spend for Australian retail SMBs in 2026, ahead of AI and global growth.
Christine low

Observability & AI spark Australia’s business edge

Last week
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customer loyalty
Australian firms are turning observability from backroom monitor into strategic engine, fusing AI and data to drive growth and resilience.
Toast

Toast opens new Bengaluru tech hub to drive growth

Last week
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customer loyalty
Toast has opened a 64,000-square-foot Bengaluru tech hub at RMZ Ecoworld to scale product development, hiring and global innovation.
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Analytic Partners named Forrester Wave Leader for 2026

Last month
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customer loyalty
Analytic Partners named a Leader in Forrester’s 2026 marketing measurement Wave after topping current offering and scoring highly on strategy.