Customer engagement stories - Page 8

Nearly one in three consumers have replaced at least one app with an AI assistant, citing greater convenience and faster results, a TELUS Digital survey finds.

UnifyApps raises USD $50 million to expand its AI platform, aiming to help firms scale enterprise AI with low-code solutions and new leadership.

10x Banking appoints Philip Barnett as Executive Vice Chair to drive strategic growth and global expansion, focusing on Asia Pacific markets.

WestJet and TELUS have merged their loyalty programmes, letting members earn and redeem points across both travel and tech services for added perks.

RDC.AI won Best AI-Powered Platform - Vendor at the Global AI Innovation Awards 2025 for transforming banking with predictive and explainable AI.

Paytronix report reveals restaurant orders are up to four times faster on native mobile apps than web, boosting loyalty and repeat customer purchases.

Twilio launches new data features like Granular Observability and expanded APIs to help enterprises boost trusted customer engagement globally.

Outpost24 has named Liz Drysdale as Chief Marketing Officer to lead global marketing and expand its cybersecurity brand and customer engagement.

Paragon Group appoints Stephen Lester as Group CTO to unify tech strategy and boost AI-driven growth across its global operations and client base.

Adobe launches AI agents within its B2B marketing tools to personalise interactions, streamline workflows, and speed up sales processes for businesses.

Google Cloud launches Gemini Enterprise, a platform to bring advanced AI tools and automation to all staff across businesses globally.

Hexaware warns falling global customer experience scores need a unified AI strategy, urging businesses to integrate tools for personalisation and efficiency.

Tata Communications unveils Voice AI platform for real-time, multilingual fintech chats, enhancing speed, security, and seamless automation in financial services.

The classic marketing funnel is obsolete; businesses must adopt the 4 P's strategy to engage prospects in today's complex, multi-touch buying journey.

Pax8 has appointed Tom Gavin as Chief Marketing and Communications Officer to lead global marketing and advance its AI and managed intelligence initiatives.

As AI reshapes customer experience, brands must build trust with seamless, personal digital interactions or risk losing consumers amid rising expectations.

Consilium Software has launched new AI-powered apps for Webex Contact Centre, enhancing quality management and voice automation across North America and Asia Pacific.

NiCE has appointed Jeff Comstock, former Microsoft VP, as President to lead innovation and expand AI-driven customer experience from October 2025.

Amanda McGuckin Hager has been promoted to Chief Marketing Officer and Chief Revenue Officer at TrueDialog, expanding her role to drive growth and revenue strategy.

Kyndryl Consult and VML Enterprise Solutions have partnered to enhance customer engagement using AI, data, and modern infrastructure across industries.