IT Brief Canada - Technology news for CIOs & IT decision-makers

Customer engagement stories - Page 6

Snom

RingQ & Snom forge global cloud telephony partnership

Fri, 9th Jan 2026
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RingQ and Snom have sealed a global cloud telephony partnership to streamline IP phone provisioning and unified communications for businesses.
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Quiet quitting exposes the fragility of customer loyalty

Fri, 9th Jan 2026
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data analytics
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digital transformation
Customers profess loyalty but quietly walk away over price, experience or ethics, exposing how fragile many brand relationships have become.
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Syspro & SugarCRM link ERP & CRM for manufacturers

Fri, 9th Jan 2026
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Syspro and SugarCRM unveil Sugar for Syspro, an integrated ERP-CRM tool aimed at simplifying sales and shop-floor alignment for manufacturers.
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Conviva adds AI pattern analytics to customer journeys

Thu, 8th Jan 2026
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data analytics
Conviva expands Digital Product Insights with AI-driven pattern analytics, unifying journeys across apps, websites and conversational agents.
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Agentic AI forces new rules as digital disobedience rises

Fri, 2nd Jan 2026
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martech
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Agentic AI and digital disobedience will strain policy, security and governance in 2026 as autonomous firms and users test new limits.
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AI reshapes loyalty, super apps & customer engagement

Tue, 30th Dec 2025
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data protection
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digital transformation
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AI is transforming loyalty from points to real-time, personalised journeys as super apps and agentic engagement engines rapidly take hold.
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Four predictions for brand success with visual media in 2026

Tue, 16th Dec 2025
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rpa
In 2026, AI-driven visual media, provenance tools and gamified experiences will redefine how brands build trust and personalise content.
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SonicWall rolls out AI chat & tools for self-service

Mon, 15th Dec 2025
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firewalls
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digital transformation
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network security
SonicWall launches AI chat, unified search and tutorials to speed self-service support while keeping traditional help channels in place.
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HackerOne hires new leaders to drive AI security push

Thu, 11th Dec 2025
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data analytics
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HackerOne hires new revenue and marketing chiefs to target soaring enterprise demand for AI-driven security and threat exposure tools.
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Infobip sees Black Friday rich messaging volumes surge

Tue, 9th Dec 2025
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Infobip logs 12.2 billion Cyber Week interactions as retailers drive a 277% Black Friday surge in rich messaging such as RCS and WhatsApp.
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How AI, social commerce & experience will reshape retail in 2026

Fri, 5th Dec 2025
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ai
By 2026, AI, social commerce and immersive physical retail experiences will transform how consumers interact with brands both online and in stores.
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Generative AI platforms drive surge in digital discovery & sales

Wed, 3rd Dec 2025
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partner programmes
Generative AI platforms have boosted digital discovery and sales, with app downloads up 319% and AI referrals generating 1.1 billion visits in June 2025.
Mike galyen

Building trust in AI-driven subscription services in 2026

Sat, 22nd Nov 2025
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martech
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ai
In 2026, transparency in AI is vital for subscription services to build trust, ensure fairness, and maintain customer loyalty amid rising ethical concerns.
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AI reshapes CFO challenges as investor scrutiny shifts focus

Sat, 22nd Nov 2025
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data analytics
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fintech
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Q4 says that as AI reshapes CFO roles, finance chiefs are facing detailed questions on AI strategies, capital allocation, and future compliance costs.
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Consilium unveils UniCampaign 15 with AI for smarter outreach

Fri, 21st Nov 2025
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Consilium Software launches UniCampaign Version 15, featuring AI-powered automation and enhanced compliance for smarter, multi-channel enterprise outreach.
Modern retail store ai robot assisting customers online purchases

Salesforce debuts Agentforce Commerce for AI-driven retail sales

Fri, 21st Nov 2025
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digital transformation
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Salesforce launches Agentforce Commerce, a platform enabling retailers to sell via AI-driven channels like ChatGPT, boosting engagement and orders globally.
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Gen Z shoppers to prioritise personal values over discounts

Fri, 21st Nov 2025
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ai
Over half of Gen Z shoppers will back brands aligning with their values this Black Friday, often prioritising ethics over discounts, research reveals.
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Countly unveils faster analytics & AI-ready platform for enterprises

Thu, 20th Nov 2025
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data protection
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cx
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Countly launches a faster analytics platform with an AI-ready pipeline and privacy-focused assistant to boost enterprise AI and data control.
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SAS earns top marks for customer interaction software leadership

Thu, 20th Nov 2025
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SAS has been named a leader in real-time interaction software for its Customer Intelligence 360, excelling in AI and data-driven customer engagement.
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Avanade launches Agentic Platform to boost AI in mid-market firms

Thu, 20th Nov 2025
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Avanade unveils its Agentic Platform to help mid-market firms with revenues from USD $300M to $5B unlock real benefits from AI initiatives efficiently and securely.