IT Brief Canada - Technology news for CIOs & IT decision-makers

Customer engagement stories - Page 3

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Sinch unveils Voice Relay to power AI-driven calls

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Sinch launches Voice Relay, linking text-based AI agents to live calls to streamline customer support on its expanded global voice network.
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Mitel unveils WX framework for unified workforce comms

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Mitel debuts WX, a role-aware, AI-enabled comms framework unifying frontline, mobile, knowledge and contact centre workers on one layer.
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Entrepreneurs turn to AI for efficiency, not new markets

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Entrepreneurs increasingly see AI as a tool for efficiency and cost-cutting, not a springboard to new markets or sustainability goals.
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Melissa podcast probes data quality, risk & identity

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Data specialist Melissa debuts a podcast probing how flawed customer and identity data fuels risk, fraud and compliance headaches.
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Zoom expands agentic AI to automate workplace tasks

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Zoom is rolling out agentic AI across Workplace, Phone and CX, turning meetings and calls into automated workflows and custom AI agents.
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Shopify, Klaviyo deepen tie-up for global eCommerce

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Shopify and Klaviyo deepen their partnership with a new integration to power more localised, cross-border eCommerce for global brands.
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How phone verification keeps customer data accurate

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Learn simple and scalable ways to check if a phone number is active, improve data accuracy and keep your customer communications on track.
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Global Day of Unplugging pushes brands to cut noise

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Global Day of Unplugging puts pressure on brands to dial down digital noise and build more trusted, human and community-led connections.
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Hiswai launches Zuno AI chat to power smarter websites

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Vancouver-based Hiswai has launched Zuno, an AI chat layer that turns corporate websites into conversational, data-rich customer hubs.
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AI agents and enterprise transformation: Turning hype into measurable value in 2026

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In 2026, AI agents move from pilots to the enterprise core, forcing firms to prove measurable value under tight governance.
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35 years of marketing in technology: A front-row seat to change

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A veteran marketer reflects on 35 years in tech, tracing the journey from hand-coded web pages to data-fuelled, curiosity-driven SaaS leadership.
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Women, we can have it all - and AI is helping us prove it

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As AI reshapes work, women are using it to ditch outdated trade-offs and prove ambitious careers and rich family lives can coexist.
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AI spend surges but marketers struggle to generate value

Sat, 28th Feb 2026
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Marketers pour money into AI, yet most still blast generic spam as fragmented data blocks the real conversations customers now expect.
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Connected packaging becomes boardroom imperative in 2026

Fri, 27th Feb 2026
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Connected packaging sheds its fad status as record executive backing, rising budgets and compliance pressures push it firmly into the boardroom.
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Infobip unveils AgentOS to power AI-first customer service

Fri, 27th Feb 2026
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Infobip launches AgentOS, an AI orchestration layer unifying customer data and channels so autonomous agents can manage and personalise service.
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Sinch unveils AI agent tools for customer engagement

Fri, 27th Feb 2026
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Sinch unveils AI agent tools to orchestrate customer interactions across messaging, email and voice, promising flexible, channel-agnostic deployment.
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Google & Klaviyo deepen AI pact for agentic commerce

Thu, 26th Feb 2026
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Google and Klaviyo are deepening ties to power AI “agentic commerce”, linking ads, search and RCS messaging to real-time customer data.
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General Magic raises USD $7.2m to speed insurance AI

Wed, 25th Feb 2026
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General Magic secures USD $7.2m to grow SMS-based AI agents that cut insurance quote times to minutes and slash inbound calls by 30%.
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Snowflake expands Cortex Code CLI with dbt, Airflow

Tue, 24th Feb 2026
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Snowflake adds dbt and Apache Airflow support to Cortex Code CLI and unveils its first standalone subscription for non-Snowflake users.
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SAP rebrands Emarsys as Engagement Cloud for AI CX

Sat, 21st Feb 2026
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SAP renames Emarsys as Engagement Cloud, adding an enterprise edition to unify governed, AI-driven customer interactions across systems.