Customer data stories
Better customer data is becoming essential as AI agents start to shape product discovery, loyalty and campaign choices in real time.
Consumers in Australia and New Zealand are facing longer waits and repeated handovers as companies rush to deploy agentic AI, Genesys found.
Data quality is overtaking AI as a top concern in 2026, with CDOs under pressure to prove the information behind automated decisions is trustworthy.
Rapid growth in Gulf digital commerce is pushing fraud, data quality and compliance issues to the top of leaders' agendas.
Enterprises risk wasted spending and bad decisions because governance frameworks cannot fix inaccurate data already in their systems.
Marketing teams can now automate customer journeys and routine site tasks without sending data to a separate platform, easing GDPR concerns.
Poor data quality, not platform failure, is usually why Customer 360 programmes miss expected returns and erode trust across teams.
Australian organisers could gain a single event system as Leap folds Ticketbooth into its APAC push, adding apps, analytics and marketing tools.
Brands can now capture social engagement as customer data, as Klaviyo's new tool helps turn followers into consented contacts across channels.
The recognition underscores how governed customer data is becoming essential as marketers shift toward real-time decisions and AI-driven personalisation.
Poor data quality is now a business risk for Chief Data Officers, undermining AI, customer service and compliance across the enterprise.
The tie-up should let brands move customer data and campaign signals between systems faster, while cutting middleware, sprawl and governance risk.
Most firms rushing AI into sensitive systems lack basic access controls, leaving customer data exposed to wider breaches and governance gaps.
Executives said clearer rules could speed adoption, ease copyright disputes and help Australia turn AI into a commercial edge in mining and retail.
Tighter regulation and rising cyber threats are pushing insurers to bolster defences for customer data and operational systems.
Businesses risk missing growth in a more diverse Australia unless they measure cultural identity alongside age, income and life stage.
A survey of 2,000 consumers shows UK retailers face a trust gap, with 43% unwilling to share browsing data or AI histories.
Travel firms are facing more convincing fraud as criminals use genuine booking details to trick customers into paying bogus fees.
Most UK senior leaders expect more disruption ahead, yet many still see resilience spending as a cost rather than commercial value.
Consumers may feel watched rather than served as brands collect more personal data for targeting, inclusion, and fraud prevention.
