Titan Brands cuts backorder risk by linking systems

Titan Brands has cut its weekly backorder risk by USD $640,000 by linking its order, warehouse and transportation management systems, according to Infios. The retailer said the change reduced potential weekly sales lost to backorders from USD $1 million to USD $360,000.

Titan Brands is a direct-to-consumer eCommerce and B2B retailer with annual sales of more than USD $200 million. It operates four distribution centres in the US and sells nearly 3,000 products across Titan Fitness, Titan Attachments and Ash & Ember Outdoors.

The integrated setup also lifted the in-stock rate across Titan Brands' top 100 products from 60% to 95%, increased warehouse pick rates by 133% and improved forecast accuracy from 65% to 70%, according to the companies. They also reported 100% on-time shipments and 100% cycle-count inventory accuracy.

Before the change, order management sat within the warehouse operation, limiting early visibility into incoming inventory, shipping costs and delivery dates during the customer purchase process. Staff relied on spreadsheets, manual coordination and separate order and shipping systems.

Connected systems

Titan Brands first implemented Infios order management and warehouse management tools, moving order orchestration earlier in the fulfilment process so inventory availability, shipping costs and delivery estimates could be shown at checkout. It later added Infios transportation management, which went live in January 2026.

The result is a shared system in which the three tools exchange data in real time. According to the companies, warehouse events can trigger transport actions immediately, while customer service staff can view order status, distribution centre activity and shipment tracking in one place.

Titan Brands sells heavy, bulky and irregular goods, including fitness equipment, tractor and skid-steer attachments, and outdoor products. Those product types can make fulfilment more complex, particularly when inventory accuracy and shipping costs are not visible early enough to shape customer orders.

Jeff Hill, Director, Global Supply Chain, Titan Brands, said the connected system had given the business a clearer operational view. "From a business strategy standpoint, having all three systems working together gives us one place to go for answers. That's what makes Intelligent Supply Chain Execution so powerful," Hill said.

Labour impact

The companies also pointed to labour changes within Titan Brands' warehouse operations. They said productivity improvements had allowed the retailer to double frontline warehouse pay while still lowering overall labour costs.

"Our efficiency has gone through the roof, while we've reduced our overall labor costs by half a percent," said Jocko Briscoe, Senior Director of Operations, Titan Brands.

Infios said the Titan Brands deployment showed the effect of linking order, warehouse and transportation functions rather than running them as separate systems. The company says it serves more than 5,000 customers across 70 countries and is backed by Körber and KKR through a joint venture structure.

For retailers, backorders can translate directly into delayed or lost sales, especially in eCommerce, where customers can quickly switch to another seller if a product is unavailable. The figures released by Titan Brands suggest that better inventory visibility and closer coordination across fulfilment functions can materially reduce that risk in categories where products are large, varied and logistically difficult to handle.

"Titan Brands demonstrates the value of connecting intelligence and execution across orders, warehouse and transportation. By bringing these operations together in real time, Titan Brands can turn supply chain signals into coordinated action - improving inventory availability, productivity and customer service while creating a foundation for continued growth," said Eugene Amigud, Chief Product & Innovation Officer, Infios.