Publicis Sapient joins forces with AWS for AI cloud solutions

Publicis Sapient has announced a strategic collaboration with Amazon Web Services (AWS) aimed at using artificial intelligence (AI) and machine learning (ML) technologies to aid enterprises in migrating IT workloads to the cloud and creating personalised customer experiences.

The partnership combines Publicis Sapient's SPEED methodology with AWS's cloud services to help companies transition legacy systems, streamline software development, and implement generative AI applications. Key components of the collaboration include the development of advanced AI/ML platforms and the establishment of a new AWS business unit at Publicis Sapient.

Publicis Sapient's Slingshot AI platform and Bodhi platform will leverage AWS technologies such as Amazon SageMaker and Amazon Bedrock. According to the companies, these platforms will facilitate model selection and provide enterprise-grade capabilities while adhering to responsible AI principles.

In addition to technological development, Publicis Sapient has launched a dedicated AWS business unit to enhance capabilities in business development, sales, and marketing, as well as increasing AI expertise. The company is also focusing on training its workforce in AWS technology.

Nigel Vaz, CEO of Publicis Sapient, commented, "Publicis Sapient has been a proud partner of AWS for many years, and we're excited to deepen our commitment by combining the world's most broadly adopted cloud with our extensive experience in driving digital business transformation. Our collaboration puts the power of AWS's advanced generative AI services at the fingertips of our shared C-suite customers globally, from CEOs, CIOs and CMOs, to deliver transformative value with AWS security, reliability, and scalability. Together, we will create solutions that transform how businesses operate IT and deliver innovative products, services, and experiences."

Matt Garman, CEO of AWS, added, "In today's business landscape, personalisation at scale is key. Our collaboration with Publicis Sapient merges AWS's advanced AI services and industry-leading security with their digital transformation prowess. Together, we're accelerating cloud adoption and deploying production-ready AI solutions. By combining our enterprise-grade capabilities with Publicis Sapient's SPEED methodology, we're helping businesses across industries harness data to forge deeper customer connections and drive significant business outcomes."

The collaboration follows prior projects such as a digital showroom for a global automaker and a generative AI solution for a pharmaceutical company aimed at marketing content personalisation. Publicis Sapient also worked with a wealth management firm to implement a contextual search experience.

Abdulgader Attiah, Chief Data and Technology Officer of Saudia Group, stated, "The AWS and Publicis Sapient collaboration showcases the power of generative AI in driving IT modernisation and delivering personalised customer experiences at scale. As Saudi Arabia's national carrier, Saudia is dedicated to harnessing its data to create exceptional guest experiences, while ensuring the highest standards of security. The combination of AWS's cutting-edge generative AI services, featuring robust data safeguards, and Publicis Sapient's expertise, empowers us to innovate rapidly and contribute meaningfully to Saudi Arabia's ambitious tourism objectives, a cornerstone of Vision 2030."

Gard Little, Research VP with IDC's Global Services Markets and Trends research team, observed, "Publicis Sapient, who was a Leader in the IDC MarketScape: Worldwide Cloud Professional Services 2024 Vendor Assessment, is positioned as a forward-thinking partner of AWS, offering industry-specific expertise and solutions for complex IT challenges, such as mainframe modernisation. And its capabilities are further enhanced by offerings available in AWS Marketplace. It's great to see Publicis Sapient and AWS collaborating to drive greater value to enterprises' digital business transformation initiatives powered by AI."