Storytelling stories
From runway to boardroom, Australia's pageant stage doubles as a high-stakes PR lab for purpose-driven personal branding in 2026.
Communications must abandon hoarding influence and make advocacy a core business strategy, not a selfless virtue expected only of women.
Women founders are closing the start-up gap, but with VC still lagging, visibility and public storytelling are now vital growth capital.
Pocket FM will bake OpenAI tools into its production stack, using generative AI to scale multilingual audio series for 300,000 creators.
HONOR and ARRI join forces to embed cinema-grade image science into future smartphones, debuting on the ROBOT PHONE later this year.
Google DeepMind teams with Darren Aronofsky's Primordial Soup to produce three AI-driven short films, starting with ANCESTRA, On This Day...1776.
AI is reshaping PR, but leaders warn the winners in 2026 will be those who keep strategic communications firmly human-led.
As AI reshapes communications, experts say human storytelling and clear brand narratives will define who thrives in the coming years.
The AARON Awards have been launched globally to celebrate AI-led creativity in advertising, focusing on solo and small teams advancing commercial campaign innovation.
YouTube's new rules require creators to show human input in their videos, aiming to protect authentic creativity amidst rising AI-generated content.
Indian festive campaigns face digital clutter; brands must blend cultural relevance, creativity and technology to truly connect and stand out this season.
Energyz Black wins Hotwire's debut Accelerator, securing pro bono PR support to scale its AI-driven energy careers and skills platform.
Amid shrinking newsrooms and polarised platforms, women are turning to collaborative communications as a survival strategy for change.
RNZ’s Mediawatch put infrastructure coverage under the spotlight after citing Mike Bishara’s commentary on Wellington’s wastewater woes.
Sydney Mardi Gras has overhauled its festival app with Safety Circles, a Fan Wall and Strobe tools to boost safety and connection.
Bitget deepens its UNICEF partnership to boost Cambodian girls' digital skills through game design, coding and youth-led Game Jam events.
Hybrid AI will shift from experimental tool to core creative infrastructure by 2026, reshaping how major brands produce content worldwide.
AI now underpins most UK Christmas campaigns, as 78% of marketers use it to deliver more personalised festive ads amid rising consumer demands.
Gen Z is turning away from polished ads and backing creators, forcing brands to pivot towards social commerce and community-led influence.
Retail's future lies in blending AI with human creativity to craft unique experiences, not just chasing tech buzzwords in the digital age.
