Social Media stories
Real-time audience data from Facebook and Instagram is helping firms spot changing preferences and steer marketing, service and product decisions.
The music licensing company's latest hires are aimed at broadening customer coverage in the U.K., Europe and the U.S. after its Megatrax deal.
The new audio mark is set to run across offices, apps and customer touchpoints as Tech Mahindra standardises its global brand image.
Shoppers are set to curb non-essential buying, even as Epsilon expects GBP £17.9 billion to be spent across the Golden Quarter.
ChatGPT users can now tap more than 70 Adobe tools in one workflow, reducing the need to juggle separate creative app connectors.
Brands risk wasting social spend unless they balance participation-driven content with broader emotional campaigns that build memory and growth.
Positive sentiment is not enough, as Japanese brands remain hard to spot in US travel and fashion despite broad consumer goodwill.
Regulators can now flag risky adverts within 12 hours, as Bigdatr's new system targets fast-moving campaigns in finance, health and gambling.
A third of young New Zealanders have sought personal advice from AI, highlighting a trust gap that Netsafe hopes to tackle with its new programme.
Viral lookalikes are spreading fast across toy and game marketplaces, with cheaper copies now posing safety and reputational risks for brands.
Many Australian small business owners cannot tell if they made a profit, prompting Xero to offer free mentoring and lessons.
Stricter UK crypto ad rules are pushing firms to automate checks before publication, reducing the risk of compliance breaches and delays.
Privacy advocates say covert recording risks in changing rooms and beaches make the devices a public safety issue, not a novelty.
Steadier footage and quicker sharing are the pitch, as XTU's new model goes on sale with 4K video, AI noise reduction and live streaming.
Android users can now build Shopify listings on the go, as Photoroom expands its mobile workflow for merchants selling from phones.
Asia Pacific is driving a retail shift as live, social and quick commerce from China spread into shopping habits worldwide.
UK regulators may soon tighten scrutiny, after a study found 89% of top crypto posts on social media breached FCA promotion rules.
Sydney photographers are set to gain hands-on access to Fujifilm cameras as the brand taps a survey showing green and blue dominate local feeds.
Businesses are being warned that publicly exposed staff data can now fuel phishing and deepfake fraud without breaching internal systems.
A selective creator strategy is reshaping beauty marketing, as Kiko almost matched Charlotte Tilbury's impact with just 298 influencers.
