IT Brief Canada - Technology news for CIOs & IT decision-makers

Search Engine Optimisation (SEO) stories - Page 4

Nowadays, the main objective for every person or organisation owning a website is to appear as high as possible in search pages.

There are two options to reach the top of the first page, one requiring payment and one free.

The free option is called Search Engine Optimization (SEO), which consists of improving the rank level of a website by optimising its content.

SEO is mostly generated through a websites’ content as text and keywords. The key to a great SEO is in the relevance of the text and articles on a website. SEO can also be improved by the seniority of a domain name and traffic generated by the website.

SEO is crucial for any business looking for visibility without paying and there are many tools and services available nowadays to maximise efficient SEO.
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AI speeds up SEO for eCommerce brands facing new challenges

Thu, 15th May 2025
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supply chain
AI technology accelerates SEO for eCommerce brands, cutting product page update times from weeks to hours while improving search alignment and conversions.
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OneShot.ai unveils Execution OS to unite AI & human sales teams

Wed, 23rd Apr 2025
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saas
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crm
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martech
OneShot.ai has launched Execution OS, a platform combining AI with human expertise to improve sales and marketing go-to-market strategies.
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PlexusAV appoints Tommy Tran as Global Marketing Manager

Fri, 4th Apr 2025
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martech
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branding
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seo
PlexusAV has appointed Tommy Tran as Global Marketing Manager, aiming to leverage his extensive experience across various industries to enhance its AV-over-IP marketing.
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Commerce Team & Block & Tam form strategic partnership

Fri, 31st Jan 2025
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martech
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commerce systems
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e-commerce
The Commerce Team Global and Block and Tam have formed a strategic partnership to enhance online growth for retailers, merging ecommerce and digital marketing expertise.
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AppScenic launches new AI tools for eCommerce automation

Tue, 23rd Jul 2024
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martech
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commerce systems
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ai
ECommerce platform AppScenic has launched AI tools using OpenAI's API to help retailers optimise product pages, marketing, and SEO, streamlining store management.
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New malware families discovered eavesdropping on governments, targeting eCommerce

Tue, 10th Aug 2021
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malware
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martech
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e-commerce
ESET researchers have identified 10 new malware families targeting IIS web servers, with victims including governments and eCommerce companies.
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Marketplaces up more than 80%, retailers called to consider new strategy

Thu, 4th Mar 2021
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martech
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seo
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mirakl
Marketplaces experienced impressive growth in Q4 2020, outpacing overall eCommerce growth, according to the 2021 Enterprise Marketplace Index by Mirakl.