IT Brief Canada - Technology news for CIOs & IT decision-makers

Salesforce stories - Page 6

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Sydney firm secures NFL team deal for CRM overhaul
Wed, 9th Oct 2024
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crm
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digital transformation
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martech
Sydney's Engaging has landed a deal with a major NFL team in Florida to revamp its marketing using HubSpot's platform, enhancing fan connections.
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Mercury NZ saves on SAP maintenance, invests in innovation
Wed, 9th Oct 2024
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crm
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martech
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cdp
Mercury NZ has cut its SAP maintenance costs by transitioning to Rimini Support, reallocating savings towards innovative IT projects and future technologies.
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Salesforce reveals five AI personas in Singapore's workforce
Tue, 8th Oct 2024
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martech
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hcm
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financial systems
A new Salesforce study reveals five AI personas in Singapore's workforce, highlighting how employees engage with artificial intelligence in their roles.
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People First Bank sees growth in profit & loans post-merger
Tue, 8th Oct 2024
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fintech
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martech
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cdp
People First Bank has reported a 29% net profit increase to USD $41.4 million in its first year post-merger, alongside significant technological advancements.
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Edgio partners with The Commerce Team Global for eCommerce boost
Tue, 8th Oct 2024
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martech
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commerce systems
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cdp
The Commerce Team Global and Edgio have joined forces to enhance eCommerce solutions, focusing on improved security, speed, and simplicity for clients.
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Survey highlights: 83% aware of GenAI, call for eco-transparency
Tue, 1st Oct 2024
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martech
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power / energy
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cdp
A new survey reveals 83% of UK adults are familiar with GenAI tools like ChatGPT, yet concerns grow over their environmental impact, urging for transparency and regulation.
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Salesforce unveils Agentforce; experts highlight AI limitations
Thu, 26th Sep 2024
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martech
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ai
Salesforce's Agentforce, unveiled at Dreamforce, spotlights AI in business. Yet, experts argue multimodal AI, combining visual, text, and speech, is the future.
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Certinia joins Salesforce's Agentforce for advanced AI solutions
Thu, 26th Sep 2024
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martech
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cdp
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agentic ai
Certinia has teamed up with Salesforce's Agentforce Partner Network to enhance AI capabilities for customers, promising efficiency and improved business outcomes.
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Atomicwork raises USD $14 million, bolsters AI tech & team
Wed, 25th Sep 2024
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uc
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martech
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cdp
Atomicwork raises USD $14 million in seed funding, enhances enterprise AI tech, and fortifies its US team with new leadership to drive future innovations.
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Fivetran reveals Hybrid Deployment for secure data management
Wed, 25th Sep 2024
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hyperscale
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Fivetran launches Hybrid Deployment, allowing firms to manage data pipelines on their infrastructure for better control and compliance, enhancing data security.
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HBF launches new cloud systems in major digital overhaul
Mon, 23rd Sep 2024
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digital transformation
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hyperscale
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martech
HBF has launched a major digital transformation, introducing cloud-based systems for over 1 million members, enhancing engagement and self-service capabilities.
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mecwacare partners with Cognizant for digital transformation
Mon, 23rd Sep 2024
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digital transformation
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martech
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cdp
mecwacare teams up with Cognizant for a major digital transformation to modernise aged care operations and enhance service delivery across Victoria.
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Salesforce launches AI innovations for enhanced Marketing Cloud
Thu, 19th Sep 2024
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cx
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martech
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cdp
Salesforce has released new AI-driven features in Marketing Cloud to bolster customer engagement, boost team productivity, and streamline campaigns with advanced automation.
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Salesforce unveils AI-powered unified Commerce Cloud platform
Thu, 19th Sep 2024
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cx
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martech
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it automation
Salesforce's new Commerce Cloud integrates B2C, DTC, B2B, and more on a unified AI-powered platform, featuring autonomous agents for enhanced customer experiences.
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Salesforce to offer free AI training to close skills gap
Thu, 19th Sep 2024
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it training
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martech
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cdp
Salesforce will offer its premium AI courses for free on Trailhead until end-2025, investing over USD $50 million to bridge the AI skills gap.
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Rivery expands UK partnerships to boost GenAI-powered data apps
Thu, 19th Sep 2024
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data analytics
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martech
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cdp
Rivery expands its UK partnerships and launches Rivery Copilot, aiming to speed up the creation of GenAI-powered data pipelines by 30 times.
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Salesforce unveils Agentforce Partner Network to delivery specialised AI agents
Thu, 19th Sep 2024
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hyperscale
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martech
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cdp
Salesforce unveils the Agentforce Partner Network, collaborating with AWS, Google, and IBM to revolutionise AI-driven customer success with new agents.
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Salesforce & Google Cloud expand AI-driven partnership
Thu, 19th Sep 2024
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martech
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cdp
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ai
Salesforce and Google Cloud deepen ties to boost AI capabilities, unveiling Agentforce. The move promises seamless, secure workflows.
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Salesforce, IBM expand AI partnership for regulated industries
Wed, 18th Sep 2024
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martech
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cdp
Salesforce and IBM expand their AI collaboration, aiming to empower regulated industries with advanced AI agents while ensuring data security and compliance.
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Salesforce, NVIDIA team up to boost AI innovation in enterprise
Wed, 18th Sep 2024
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martech
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cdp
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ai
Salesforce and NVIDIA unite to revolutionise enterprise AI, enhancing productivity through predictive analytics, generative workflows, and interactive avatars.