ROI stories - Page 2

Snowflake adds dbt and Apache Airflow support to Cortex Code CLI and unveils its first standalone subscription for non-Snowflake users.

Super Bowl study finds top-watched ads often fail to boost brand recall, warning marketers against over-relying on completion rates.

RingCentral integrates OpenAI's GPT-5.2 to power live AI voice calls, launching new assistants to support customers and employees in real time.

EY urges tech leaders to pursue AI-fuelled deals, agentic systems and sovereignty-by-design as 2026 competition and security pressures grow.

Shoppers are turning to AI tools like ChatGPT to hunt for personalised retail deals, valuing quality offers over rock-bottom prices.

Google has launched Scenario Planner for its open-source Meridian MMM, giving marketers a no-code way to test budget scenarios and ROI.

Celonis and LeafLabs unveil an app to decode robot fleet data, linking factory‑floor telemetry to real‑world supply chain performance.

UK CIOs embed AI agents in critical workflows but lack real-time oversight as board pressure mounts for provable returns and tighter audits.

eBPF report finds major cloud players cutting CPU, traffic costs and boosting security at scale, signalling a shift to kernel-level control.

Infobip upgrades its WhatsApp Marketing Messages API with optimisation tools that lift delivery rates and boost ROI by over 60%.

Portnox extends zero trust network access to RDP, SSH, VNC and Telnet, promising passwordless admin access and fewer VPN dependencies.

Mailchimp expands eCommerce tools and AI-driven automation, rolling out SMS to 34 new EMEA markets to boost small business marketing ROI.

Celonis touts digital twins and process data as the missing link to turn scattered enterprise AI experiments into measurable business gains.

Fico says by 2026 banking AI will be standard infrastructure, heightening fraud risks and putting CIOs and human cyber oversight centre stage.

NeuBird AI appoints Venkat Ramakrishnan president and COO to scale its agentic AI SRE platform and expand global commercial operations.

YubiKey rollout boosts ROI by 265% and slashes breach exposure 99.99%, Forrester study finds, delivering multi-million USD $ gains.

AI is deployed everywhere but embedded deeply in fewer than half of firms, as leaders warn integration and skills gaps risk a two-year setback.

Banks worldwide pour billions into AI, but Dyna.Ai warns only a small minority are turning pilots into tangible, scalable revenue gains.

YubiKey deployment delivers 265% ROI, USD $5.3 million NPV and 99.99% lower breach risk in Forrester model of a 5,000-staff enterprise.

Cognizant and Adobe are deepening their AI alliance to speed and govern large-scale content creation for heavily regulated global enterprises.