IT Brief Canada - Technology news for CIOs & IT decision-makers
Canada

Canadian Stories

Gearing up for CES on the tech PR side
Cartech

Gearing up for CES on the tech PR side

CES poses PR challenges with its post-holiday timing, but strategic media engagement and pre-event briefings can boost long-term tech exposure.

By John Settino • 3 min read • Fri, 28th Nov 2025
Global tech companies overlook a Canada-first PR mindset at their peril
Marketing

Global tech companies overlook a Canada-first PR mindset at their peril

Global tech firms often assume Canadian markets mirror Anglo counterparts, but success demands PR strategies tailored to Canada's unique media and cultural landscape.

By Gayle Robin • 4 min read • Thu, 9th Oct 2025

Global Stories

Coppelia uses data-driven online strategy to grow music audience
Digital Engagement

Coppelia uses data-driven online strategy to grow music audience

Auckland band Coppelia uses data-driven digital strategies and quality content to grow their music audience and secure festival invites in 2025.

By Sean Mitchell • 3 min read • Fri, 21st Nov 2025
Hivekind AI launches PR Agent to streamline B2B media relations
Marketing Technologies

Hivekind AI launches PR Agent to streamline B2B media relations

Hivekind AI launches PR Agent, an autonomous digital worker helping B2B tech firms enhance media relations with real-time communication intelligence.

By Sean Mitchell • 3 min read • Mon, 17th Nov 2025
Taurus rolls out digital PR service blending AI & SEO tools
Digital Transformation

Taurus rolls out digital PR service blending AI & SEO tools

Taurus Marketing launches Taurus Digital PR, blending AI, SEO, and traditional PR to boost brand visibility and credibility online.

By Sean Mitchell • 3 min read • Wed, 12th Nov 2025
B2B tech CMOs face pressure to prove ROI amid wider remits
Customer Experience

B2B tech CMOs face pressure to prove ROI amid wider remits

B2B technology CMOs face greater pressure to prove ROI amid wider roles, budget cuts, and rising AI use, reveals the CMO Survey 2025.

By Melvin Hipolito • 3 min read • Wed, 5th Nov 2025
Brandi AI launches programme to boost agency visibility in AI
Marketing Technologies

Brandi AI launches programme to boost agency visibility in AI

Brandi AI launches a global programme helping agencies boost client brand visibility in AI-generated content through advanced analytics and GEO services.

By Sean Mitchell • 4 min read • Fri, 24th Oct 2025
Brandi AI unveils platform to boost brand presence in AI results
Marketing Technologies

Brandi AI unveils platform to boost brand presence in AI results

Brandi AI has launched a platform to help brands enhance visibility in AI-generated answers, reshaping digital marketing for the AI-driven buyer journey.

By Sean Mitchell • 3 min read • Wed, 8th Oct 2025
Beyond Google: When AI tells your story - A crisis recovery roadmap for C-suite & boards
Breach Prevention

Beyond Google: When AI tells your story - A crisis recovery roadmap for C-suite & boards

C-suite leaders must now manage reputations shaped by AI narratives from ChatGPT and others, facing both misinformation and unavoidable truths.

By Dwayne Alexander • 8 min read • Fri, 3rd Oct 2025
AZK Media unveils AI search-focused PR solution for B2B tech
Marketing Technologies

AZK Media unveils AI search-focused PR solution for B2B tech

AZK Media launches a PR solution tailored for B2B tech firms to boost visibility in AI-driven search by focusing on third-party endorsements over traditional SEO.

By Melvin Hipolito • 3 min read • Thu, 2nd Oct 2025
UBE Marketing launches to support B2B clients in Microsoft sector
Marketing Technologies

UBE Marketing launches to support B2B clients in Microsoft sector

Alvin Paronda has launched UBE Marketing to support B2B clients and Microsoft partners with tailored marketing strategies and expert guidance.

By Shannon Williams • 3 min read • Thu, 4th Sep 2025
Fire on the Hill unveils GEO service to boost AI brand visibility
Digital Transformation

Fire on the Hill unveils GEO service to boost AI brand visibility

Fire on the Hill launches GEO service to help brands shape and track their presence in AI-generated search results, boosting visibility and trust.

By Sean Mitchell • 4 min read • Tue, 29th Jul 2025

Stories from Other Regions

GEO: Why Generative Engine Optimization will reshape communication strategies by 2026
Marketing Technologies

GEO: Why Generative Engine Optimization will reshape communication strategies by 2026

By 2026, Generative Engine Optimization will transform digital visibility, demanding brands prioritise clear, consistent narratives for AI-generated answers over traditional SEO.

By Tilo Bonow • 4 min read • Fri, 21st Nov 2025
Gallagher Security doubles goal, raising $7,000 for cancer research
Marketing

Gallagher Security doubles goal, raising $7,000 for cancer research

Gallagher Security raised over USD $7,000 for breast cancer research, more than doubling its initial goal during the Security Meets Solidarity campaign.

By Sean Mitchell • 3 min read • Thu, 13th Nov 2025
Hotwire Global appoints Grant Toups as Global Chief Executive Officer
Digital Transformation

Hotwire Global appoints Grant Toups as Global Chief Executive Officer

Hotwire Global appoints Grant Toups as Global CEO from January 2026, advancing its AI-driven tech marketing and communications expertise.

By Melvin Hipolito • 3 min read • Fri, 7th Nov 2025
Why retailers need to prepare for a rise in AI-generated complaints
Digital Transformation

Why retailers need to prepare for a rise in AI-generated complaints

AI is making it easier for consumers to file well-crafted complaints, posing new challenges for retailers to manage rising digital grievances effectively.

By Mark Devlin • 9 min read • Thu, 4th Sep 2025
Why searches for 'PR Agency Auckland' may signal growth in NZ's tech & design sectors
Amazon

Why searches for 'PR Agency Auckland' may signal growth in NZ's tech & design sectors

Google searches for 'PR Agency Auckland' hit a five-year peak, signalling growing confidence in New Zealand's tech and design sectors amid export expansion.

By Mark Devlin • 4 min read • Wed, 27th Aug 2025