Public Relations stories

AI search tools cast brands in starkly different lights, with Google skewing early negative and ChatGPT souring sentiment near purchase.

From runway to boardroom, Australia's pageant stage doubles as a high-stakes PR lab for purpose-driven personal branding in 2026.

Communications must abandon hoarding influence and make advocacy a core business strategy, not a selfless virtue expected only of women.

On International Women's Day 2026, 'Balancing the scales' means redesigning business systems, not branding equity as a one-day campaign.

From gaming roots to AI-era PR, women in tech can turn media visibility into authority, unlocking investors, customers and influence.

Homogeneous leadership in SaaS is more than a cultural concern; it is a strategic risk that stifles innovation, resilience and commercial performance.

On International Women's Day, leadership's true test lies not in visibility at the table, but in daily accountability after meetings end.

On International Women's Day, women in tech are urged to demand PR that builds real authority, not box-ticking 'inspirational' coverage.

Tech communications win trust when diverse voices shape stories around outcomes and lived experience, not just logic and specs.

Gartner predicts public LLMs will double PR budgets by 2027 as AI search reshapes discovery and employee chatbots replace intranets.

Apple has opened submissions for the 2026 Swift Student Challenge, inviting student developers worldwide to submit Swift app playgrounds by 28 February.

Clarity launches Surfacd, a tool tracking how B2B brands are portrayed across AI search and assistants such as ChatGPT and Perplexity.

AI is reshaping PR, but leaders warn the winners in 2026 will be those who keep strategic communications firmly human-led.

CFOs are devoting more time to investors as AI accelerates research, driving faster, higher-volume engagement and tighter response demands.

AI has become the top corporate reputation fear for global leaders, yet most admit they are underprepared for its fast-rising risks.

YAP Global appoints Otto Jacobsson as CEO, signalling expansion and a broader service mix as the crypto and digital assets sector matures.

Coalition launches deepfake response cover in key cyber markets, offering forensic, legal and PR support for AI-fuelled impersonation risks.

The two firms launch a joint AI search visibility service to help B2B brands shape how LLMs describe and surface them as people switch away from search engines.

CES poses PR challenges with its post-holiday timing, but strategic media engagement and pre-event briefings can boost long-term tech exposure.

Hivekind AI launches PR Agent, an autonomous digital worker helping B2B tech firms enhance media relations with real-time communication intelligence.