The Ultimate Guide to Personalisation
A curated Canadian edition of TechDay news, analysis, interviews, reviews, job moves, and related resources for Personalisation.
What to know about Personalisation
Personalisation has become a central focus for businesses aiming to enhance customer experiences across various industries. As showcased in recent stories, it involves leveraging data, AI, and emerging technologies to create tailored interactions that meet individual consumer preferences and expectations in real time.
From loyalty programmes adapting to economic challenges, to AI-powered marketing and customer service innovations, personalisation drives increased engagement, loyalty, and revenue. Organisations are advancing their strategies by integrating first-party data platforms, utilising generative AI, and employing intelligent tools that respect privacy while delivering meaningful and empathetic experiences.
Readers exploring this tag will discover insights into how personalisation transforms marketing, retail, ecommerce, travel, and customer experience, highlighting challenges and solutions that enable brands to stay relevant and competitive in a rapidly evolving digital landscape.
Canadian Personalisation News
Regional stories with direct local relevance
TuneIn extends reach via Bragi headphone partnership
More than 20 million headphone users will gain access to live radio, sports and podcasts as TuneIn expands onto Bragi's platform.
Martyn urges parents to help children think offline
Children risk letting algorithms shape their identity unless parents build stronger offline bonds and teach critical thinking, a researcher says.
Canadian firms flag AI-linked cyber risks from suppliers
Supplier oversight is becoming a bigger cyber priority as one in three Canadian businesses reported an AI-linked incident in the past year.
RBC partners with Hopper to update Avion Rewards Travel
Avion Rewards members will soon get a new booking portal with flexible point redemptions and pricing tools as RBC shifts travel tech to Hopper.
Marketing adds CAD $130.9bn to Canada's GDP, study finds
The sector supported nearly 861,500 jobs and generated CAD $47.8 billion in government revenues last year, the study said.
AI is driving the next wave of fintech acquisitions - but most acquirers aren't ready for what comes next
AI-fuelled fintech mega-deals are surging, but most buyers lack the operating model and culture to turn shiny assets into real value.
Analyst Insights
Research and market analysis connected to Personalisation
Gartner: firms shift growth to monetisation & platforms
Constructor tops three Gartner search & discovery use cases
Netcore Unbxd named Gartner Leader for search discovery
Infobip study finds CX investment gap in global brands
Temenos named Forrester leader in digital banking tech
Reviews
Expert Columns
The importance of data enrichment in financial services
Why You Need Phone Validation in Your Customer Data Toolkit
The Hidden Cost of Identity Friction in Retail
Amperity's CMO reveals how continuous decisioning fuels loyalty innovation
Why seamless Middle East 2026 should be on every commerce leader's calendar
Why Every Chief Data Officer Needs a Modern Data Quality Strategy for AI
5 Tips to Align Your Data Strategy with AI
Beyond Prompt Engineering: Why Trust Engineering Is the Next AI Challenge
The next phase of AI in marketing is not just more automation
Navigating data challenges in China's E-commerce market
Interviews
Interviews and video coverage from the network
Recent Personalisation News
Hiswai launches Zuno AI chat to power smarter websites
Vancouver-based Hiswai has launched Zuno, an AI chat layer that turns corporate websites into conversational, data-rich customer hubs.
The visibility gap: Why women's expertise in technology must be seen
Women's expertise is powering technology's future, but without greater digital visibility, their leadership risks remaining unseen.
Shoppers turn to AI tools in hunt for better retail deals
Shoppers are turning to AI tools like ChatGPT to hunt for personalised retail deals, valuing quality offers over rock-bottom prices.
Mailchimp boosts eCommerce tools with wider SMS rollout
Mailchimp expands eCommerce tools and AI-driven automation, rolling out SMS to 34 new EMEA markets to boost small business marketing ROI.
Canadian shoppers demand value, personalisation & trust
Cost-conscious Canadians now demand sharper prices, personalised tech and rock-solid data security before choosing where to shop.
Demand Spring & Brandlight partner on AI search visibility
The two firms launch a joint AI search visibility service to help B2B brands shape how LLMs describe and surface them as people switch away from search engines.
Home Société Group unifies brands with new multi-banner site launch
Home Société Group launches mustsociete.com, uniting five premium home brands on one Shopify platform for a seamless customer experience.
LoyaltyLion launches Black Friday retail event on loyalty
Research suggests Black Friday loyalty offers can turn one-off bargain hunters into repeat customers, with 54% open to joining programmes.
Bazaarvoice launches AI visibility package for retailers
Brands risk being overlooked in AI-led shopping unless customer reviews and ratings are readable by crawlers, Bazaarvoice said.
Stagwell expands Adobe tie-up for enterprise marketing
The expanded multi-year deal aims to help Adobe win and retain enterprise customers by pairing its software with Stagwell's marketing services.
LG unveils ThinQ Claw AI agent for connected home platform
The text-based agent aims to simplify control of connected appliances by letting users describe plans in natural language rather than set routines.
LG unveils 2026 AI TVs with Shield security at IFA
Buyers of LG's next TV range will get personalised viewing tools, stronger on-device processing and five years of webOS updates.
Auxia launches Agent Studio for AI marketing workflows
Marketers could cut manual campaign work as Auxia links AI agents to existing tools, after surpassing 200 billion personalisation decisions.
Ui Ai launches Amica digital employee for customer service
Businesses facing staffing pressures may use Ui Ai's Amica to handle customer queries, orders and leads around the clock.
Holiday shoppers turn to AI & cashback as inflation bites
Inflation is pushing US holiday buyers to use AI and cashback tools, with nearly all shoppers planning at least one budget-stretching tactic.
Bloomberg brings ASKB AI to mobile with cross-device sync
Cross-device continuity should help investors keep ASKB queries going on the move, with the same context and personalisation on mobile.
SEGA cuts ad production time by two-thirds with automation
Automation has slashed SEGA's ad production from three weeks to one, while also cutting media costs and outsourcing across seven markets.
me&u launches reservations platform with Aria partnership
The launch could help venues cut supplier sprawl and recognise returning diners across bookings, orders and events in one system.
Decile launches AI assistant eCommerce analytics MCP
Marketers can now query customer data and build audience segments inside AI chats, cutting out separate dashboards and campaign tools.
OpenAI launches Premium seats for ChatGPT Business
Businesses with heavy ChatGPT users can now avoid splitting teams across plans as OpenAI adds a higher-usage tier in one workspace.