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Motorsport stories
Octave tech to drive Racing Bulls' asset operations
4 days ago
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manufacturing
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digital transformation
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iot
Octave signs multi-year deal to power Racing Bulls' asset operations with Attune software, targeting reliability gains across F1 season.
Oracle extends AI-driven title deal with Red Bull Racing
Last week
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data analytics
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digital transformation
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hcm
Oracle renews and deepens its title partnership with Red Bull Racing, putting AI at the heart of F1 strategy ahead of sweeping 2026 rules.
Oracle Red Bull extends AI partnership ahead of 2026
Last week
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data analytics
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hpc
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ai
Oracle Red Bull Racing extends its AI-heavy Oracle title partnership to power strategy, simulations and hybrid engine work for F1's 2026 era.
McLaren extends Dell tech deal to power F1 data push
Last month
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storage
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gaming
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network infrastructure
McLaren extends its long-running Dell tech deal to boost AI-driven data, simulations and race strategy across its factory and F1 trackside ops.
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McLaren partners with Rubrik to secure racing data
Thu, 29th Jan 2026
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data protection
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dr
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ransomware
McLaren Racing has struck a multi-year deal with Rubrik to bolster cyber resilience and safeguard critical data across its F1 and IndyCar teams.
Schneider Electric powers new McLaren Racing tie-up
Wed, 28th Jan 2026
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hyperscale
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dc
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supply chain
Schneider Electric signs as McLaren Racing's Official Energy Technology Partner across F1, IndyCar, F1 Academy and WEC programmes.
Atlassian Williams F1 secures global ops with KeeperPAM
Thu, 15th Jan 2026
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firewalls
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digital transformation
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network security
Atlassian Williams F1 adopts KeeperPAM to lock down privileged access and remote connections across its fast-moving global operations.
Bitdefender expands cybersecurity partnership with Ferrari F1 team
Tue, 21st Oct 2025
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data protection
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digital transformation
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advanced persistent threat protection
Bitdefender has extended its partnership with Ferrari F1, boosting cybersecurity support and brand visibility on Ferrari's racing cars this season.
Iron Mountain to digitise McLaren archives for global fan access
Wed, 15th Oct 2025
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digital transformation
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ai
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clean technologies
Iron Mountain will digitise McLaren Racing's historic archives, using AI to connect fans worldwide with its rich motorsport heritage from 1963 onwards.
Ducati extends Siemens partnership to drive digital innovation
Thu, 9th Oct 2025
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digital transformation
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clean technologies
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3d printing
Ducati has extended its partnership with Siemens for two years to enhance motorcycle innovation using the Siemens Xcelerator platform across racing and consumer models.
McLaren Racing, Freshworks partner to streamline IT for 2025
Sat, 26th Jul 2025
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erp
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formula one
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itsm
McLaren Racing partners with Freshworks to adopt AI-powered IT solutions, enhancing global IT efficiency for the 2025 Formula 1 season and beyond.
Airspeeder flying car races set the pace for the next mobility revolution
Tue, 27th May 2025
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network infrastructure
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edge computing
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cartech
Airspeeder's electric flying car races over South Australia's salt flats could spark a revolution in urban transport and eVTOL technology development.
FIA unveils motorsport stars for Smart Driving Challenge
Tue, 1st Apr 2025
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clean technologies
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sustainability
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mobility
The FIA has unveiled its new ambassadors for the Smart Driving Challenge, including seven prominent drivers, to promote safer, sustainable driving globally.
TeamViewer partners with F1 Academy to empower women
Wed, 12th Mar 2025
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uc
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collaboration
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sports
TeamViewer has partnered with F1 Academy, committing to boost female representation in motorsport over the next two years and enhance inclusivity in the sport.
Why CMC Markets is backing a young Kiwi motorsport star
Thu, 4th Oct 2018
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fintech
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martech
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commerce systems
CMC Markets sponsors 17-year-old Peter Vodanovich in the 2018-19 Toyota 86 Championship, supporting his rapid rise in motorsport from simulator to track.