Motorsport stories

Bitdefender has extended its partnership with Ferrari F1, boosting cybersecurity support and brand visibility on Ferrari’s racing cars this season.

Iron Mountain will digitise McLaren Racing's historic archives, using AI to connect fans worldwide with its rich motorsport heritage from 1963 onwards.

Ducati has extended its partnership with Siemens for two years to enhance motorcycle innovation using the Siemens Xcelerator platform across racing and consumer models.

Confluent partners with VCARB Formula 1 team to stream real-time data, enhancing race strategy and engineering with rapid telemetry insights.

Silverstone transformed its events by adopting Amadeus' technology, boosting sales and fan experiences for F1 weekends drawing 480,000 attendees.

Aon has become an Official Partner of Scuderia Ferrari HP in a multi-year deal, debuting at the Italian Grand Prix in Monza to boost global brand presence.

Revolut will be the title partner of Audi's new Formula 1 team starting in 2026, integrating fintech innovations in motorsport and fan engagement.

McLaren Racing partners with Freshworks to adopt AI-powered IT solutions, enhancing global IT efficiency for the 2025 Formula 1 season and beyond.

F1 25 on Xbox Series X delivers photorealistic graphics and diverse modes, including 'Braking Point 3' story and F1 movie chapters, for a thrilling racing experience.

Airspeeder's electric flying car races over South Australia's salt flats could spark a revolution in urban transport and eVTOL technology development.

Singapore will host the inaugural Aramco STEM Racing World Finals in 2025, coinciding with the Formula 1 Singapore Airlines Singapore Grand Prix.

Infobip partners with MoneyGram Haas F1 Team to boost fan engagement via AI-powered messaging channels like WhatsApp and RCS at the 2025 Miami Grand Prix.

The FIA has rolled out an AI Safety Camera at the 2025 European Rally Championship to enhance real-time spectator safety on rally stages.

The FIA has unveiled its new ambassadors for the Smart Driving Challenge, including seven prominent drivers, to promote safer, sustainable driving globally.

TeamViewer has partnered with F1 Academy, committing to boost female representation in motorsport over the next two years and enhance inclusivity in the sport.

Acronis has embarked on a three-year partnership with Brad Jones Racing to enhance cybersecurity, supported by Extranet Systems, for the Australian motorsport team.

Okta has teamed up with McLaren Racing in a multi-year partnership from 2025, enhancing digital security for the team's global fans and stakeholders.

Visa Cash App Racing Bulls and Dynatrace have forged a partnership, making the latter their official analytics partner for the 2025 Formula One season.

Binance has teamed up with Formula One driver Pierre Gasly for an exciting helmet design contest, allowing fans to win exclusive prizes ahead of the Australian Grand Prix.

Miya McClain of Smartsheet highlights the importance of customer feedback in enhancing enterprise efficiency with new features like Collections and AI integration.