Marketing stories - Page 5

Forrester flags cooler optimism for 2026 tech budgets as leaders juggle AI-driven investment plans with rising geopolitical and cyber risks.

Virgin Australia shifts to self-serve Adobe tools, boosting marketing output 40% and cutting design bottlenecks across the airline.

Indian firms ramp up AI pilots for customer engagement and marketing, but most still struggle to prove real returns and scale deployments.

Amperity has debuted an AI Customer Data Agent that turns natural-language prompts into live segments and customer journeys for marketers.

Klaviyo forecasts 2026 surge in AI voice shopping, automated returns and connected-device purchases reshaping how consumers buy.

Yext predicts AI will overhaul online discovery by 2026, as trust in AI search grows and brands race to be chosen by algorithms.

Kent tech founder Ben Towers, 27, wins an MBE in the New Year Honours for his work backing startups and shaping the UK’s AI strategy.

AI agents will reshape how shoppers discover brands, forcing retailers to rethink visibility as SaaS vendors and ad budgets come under strain.

Adobe says generative AI referrals to retailers jumped nearly 700% over the 2025 holidays, driving longer visits and stronger conversions.

AI is fuelling a boom in solo UK “Founder + AI” ventures as entrepreneurs favour lean, automated operations over hiring staff.

Genie Goals’ latest Life Goals book showcases 75 eCommerce campaigns, spotlighting AI-driven innovation from global and challenger brands.

Monzo data shows spending on AI platforms has more than doubled to GBP £19 million in 2025, as pre-loved shopping and coffee also surge.

Porsche launches a cloud-based 3D Cayenne Electric configurator, streaming photoreal models to browsers, apps and dealer showrooms.

Brands must build “machine trust” by 2026 or risk vanishing from AI-led discovery as CEEK warns creativity alone will no longer secure visibility.

VIOOH partners with Dolphin to offer programmatic access to over 5,000 US digital out-of-home screens, reaching 50m monthly impressions.

Dabur Odomos’ monsoon health push hits 86.95% video completion using Silverpush contextual ads across YouTube and connected TV.

MediaVision’s AI-driven Metis platform powers New Look campaign to UK Search Awards fashion win with standout non-brand SEO gains.

Jaded London taps Verde Digital for an SEO overhaul as it chases GBP £100 million in revenue and ramps up global streetwear expansion.

Qantas has topped System1’s first annual ranking of Australia’s funniest TV ads, ahead of Australian Lamb, AAMI and a strong auto line-up.

Black Friday still delivered the peak online surge, but AI-driven search stretched shopping demand across a longer November window.