Marketing stories - Page 17

Sitecore's Websites 2025 report reveals marketers prioritise AI and personalisation amid CMS limitations, with 76% citing budget constraints as a key hurdle.

A recent report from Nest Commerce reveals a 38% boost in year-on-year conversion rates for ecommerce brands using full-funnel strategies, amidst a £100 million media spend.

Brave Bison has appointed Hannah Kimuyu as CEO of its newly formed Performance and Commerce division, overseeing over 120 staff across 30 markets.

Sitecore's XM Cloud has experienced unprecedented growth in 2024, with global revenues soaring 100%, and an impressive 130% rise in the US market.

The Commerce Team Global and Block and Tam have formed a strategic partnership to enhance online growth for retailers, merging ecommerce and digital marketing expertise.

Shirofune has integrated LinkedIn Ads into its platform, enabling efficient campaign management alongside major ad platforms like Google and Facebook.

The Kentico Site of the Year 2024 Awards have celebrated 30 exceptional digital projects, demonstrating the platform's growing impact across various industries.

A study led by Japanese academics reveals that offline coupons significantly outperform online ones in driving consumer engagement and redemption rates.

Preparing your releases in a particular way will not only make our lives easier, but improve the chances of your lead being picked among the masses.

Despite economic concerns, 46% of Australian and New Zealand SMBs plan to increase marketing spend in a bid to survive, with 48% set to raise their budgets by at least 10%, finds survey.

Brands and retailers are increasingly evaluating their channel mix, especially as recession looms, according to a new report.

Ah Um has released a new study showing that 65% of business leaders are drawn in by visuals when browsing B2B content.

ECommerce provider, Lightspeed has launched a new all-in-one marketing solution, Lightspeed Marketing & Loyalty in Australia and New Zealand.

TechDay's digital platform and niche audience targeting make it an unmatched media partner for events across Asia Pacific, says Publisher Sean Mitchell.

Paid options are available for IT organizations to submit bylines at TechDay. Here are the specifications and criteria for submitting content.

The acquisition will result in an integrated offering called Seismic LiveSocial, a social engagement solution for sales and client-facing teams.

A Research Now SSI and Econsultancy study reveals that company and third-party data quality is key to improving marketing effectiveness.

The Sales and Marketing Jam is an event hosted by the Kiwi Landing Pad to allow professionals based in the US to share their experience firsthand.

eDMs don't work. They invade people's inboxes. They can get labelled as spam. They're more expensive and less effective than editorial integration.