Marketing strategy stories - Page 5

David Taylor joins ASI Alliance as Chief Marketing Officer to lead global efforts advancing decentralised artificial intelligence and superintelligence projects.

Avalara appoints Adrianna Burrows as CMO and Shahan Parshad as CIO to boost global expansion and enhance AI-driven tax compliance solutions.

Turtl unveils Hatch AI, a tool designed to help B2B marketers speed content creation and link it directly to revenue and pipeline goals.

Tanium appoints Tara Ryan as Chief Marketing Officer to drive global brand transformation and ambitious growth in autonomous endpoint management solutions.

Monday.com has appointed Harris Beber as Chief Marketing Officer to lead global marketing from New York, starting 3 July 2025 amid its growth plans.

Salesforce launches Marketing Cloud Next with autonomous AI agents to revolutionise marketing through personalised, two-way customer conversations across channels.

Alcatel-Lucent Enterprise names Sandrine El Khodry EVP of Global Sales and Marketing, aiming to boost sustainable growth and market presence worldwide.

Google launches AI-powered tools to transform ad creation, bidding and campaign management, making digital advertising more effective and efficient globally.

A global ICANN survey finds most marketing leaders see strong branding potential in gTLDs, though awareness and cost barriers remain ahead of 2026 application round.

Fivetran appoints Monica Ohara as Chief Marketing Officer to spearhead global marketing and brand development, enhancing its data integration leadership.

Sabre appoints Jennifer Catto as EVP and CMO to drive global marketing strategy and growth, leveraging her 25 years' experience in transformational leadership.

Moloco ranks among the world's top five mobile advertising platforms in the 2025 Singular ROI Index, joining Meta, Google, Apple Ads, and TikTok.

Gen X influencers aged 45+ are gaining traction as brands invest in mid-life creators to engage diverse audiences across TikTok, Instagram, and Facebook.

Sitecore, in partnership with Microsoft, has launched an AI Innovation Lab to help marketers rapidly develop AI solutions using Azure and OpenAI Services.

Global marketing teams are reshaping strategies with AI tools; the US leads with 31.1M ChatGPT searches, while Australia and India embrace creative, design-led stacks.

Yahoo has named Josh Line as its new Chief Marketing Officer, set to enhance the brand's global strategy after his success at Paramount Global.

Dote has appointed Denise Namakando as Managing Director for the UK and Ireland, marking a key step in its plans for international expansion and product launch.

Former JWT APAC CEO John Gutteridge has unveiled Soffiah.ai, an AI-powered platform designed to aid small businesses in crafting effective marketing content.

Report reveals a widening revenue gap in B2B content marketing, highlighting challenges for CMOs in linking increased budgets to tangible revenue outcomes.

Dr. Martens has teamed up with Amperity to enhance its data and marketing strategy, leveraging AI for personalised customer experiences amid changing privacy regulations.