Marketing stories
Brands risk being misdescribed in AI answers as generative search reshapes discovery, prompting Sprinklr to add monitoring inside Insights.
The London startup aims to help smaller retailers turn WhatsApp chats into sales as it begins growth with fresh pre-seed funding.
Studios and advertisers gain finer scene control as Luma opens its AI video model to APIs, keyframes and post-production formats.
Customer acquisition pressure is driving Kaseya's new MSP Success umbrella, which folds marketing, peer support and learning resources into one hub.
Brands will be able to track and improve how they appear in AI-generated answers as Sitecore folds Scrunch into its software stack.
Price remains the main driver for Prime Day shoppers, even as 43% now use AI tools to compare offers and spot discounts.
Marketing teams must rethink workflows as agentic applications shift work from manual coordination to system-driven decisions and action.
Nearly two-thirds of shoppers plan to buy before July, signalling a longer retail window and a bigger role for AI in bargain hunting.
Australian consumer startups can now tap fresh advertising stock instead of cash, as Scaleup Mediafund deploys its fourth AUD $25 million vehicle.
Marketers gain new ways to track campaign performance as the UK rollout adds measurement and browsing analysis to MiQ's Sigma platform.
Lower inbox visibility is making vital notices harder to reach New Zealanders, even as those opened are drawing more clicks.
More than 80% of Google searches now end without a click, putting firms that depend on organic traffic at risk of losing revenue.
Social feeds and AI now drive discovery for most young Australians, leaving Google first choice for just 26% of Gen Z shoppers.
Only 10% of retailers say they can deliver personalisation at scale, as fragmented data and systems slow Australia's AI push.
Loyalty schemes in APAC are losing relevance as global leaders win customers with simpler, more personal offers delivered in real time.
Brands risk losing customers to AI agents unless loyalty offers are machine-readable, real-time and simple enough to be chosen automatically.
APAC retailers are losing margin as clunky loyalty systems fail to meet demand for real-time, personalised offers and easier redemption.
Bad addresses can waste spend, skew analytics and undermine compliance as firms move email verification from clean-up to core infrastructure.
Marketers could cut audience build times by up to 90% as the tool lets teams define segments in natural language and edit them live.
Free access to a new AI tool could help brands cut the time spent on creator campaign planning, briefing and tracking.
