IT Brief Canada - Technology news for CIOs & IT decision-makers
Canada

Gen Z Stories - Page 4

Canadian Stories

Gen Z stories

Global Stories

Gen Z stories

Markable launches free creator tier as social commerce grows
Customer Experience

Markable launches free creator tier as social commerce grows

Wider access to affiliate tools could help smaller creators cash in as US social commerce heads towards USD $100 billion next year.

By Sofiah Nichole Salivio • 3 min read • Sat, 25th Apr 2026
ESG shifts from reporting to action across industries
Storage

ESG shifts from reporting to action across industries

Organisations are now being judged on how they act on sustainability, with supply chains, AI infrastructure and hiring all under pressure.

By Kaleah Salmon • 9 min read • Tue, 21st Apr 2026

Stories from Other Regions

Gen Z stories

AFL, cricket & Supercars launch Roblox gaming zones
Gaming

AFL, cricket & Supercars launch Roblox gaming zones

The move targets younger fans spending more time in gaming, as 7.4 million Australians now devote eight hours a week to sport.

By Joseph Gabriel Lagonsin • 4 min read • Last month
Digital assets drive record growth in Australian SMSFs
Crypto

Digital assets drive record growth in Australian SMSFs

Younger investors and cryptocurrency demand helped push Australia’s SMSF sector to a record 33,224 net new funds last financial year.

By Karen Joy Bacudo • 4 min read • Last month
Millennials trust AI more than Gen Z, survey finds
Customer Experience

Millennials trust AI more than Gen Z, survey finds

Australians are using AI heavily, but most still want clear labelling and sourcing before they trust its search and shopping advice.

By Sofiah Nichole Salivio • 4 min read • Last month
Australian businesses embrace social selling, PayPal says
Digital Transformation

Australian businesses embrace social selling, PayPal says

Social platforms now account for 11% of online sales in Australia, with smaller firms driving a rapid shift to direct digital storefronts.

By Sean Mitchell • 3 min read • Thu, 30th Apr 2026
Most UK shoppers oppose dynamic pricing for groceries
Customer Experience

Most UK shoppers oppose dynamic pricing for groceries

Britons are far more likely to reject changing grocery prices than embrace them, with fairness and clear pricing still driving loyalty.

By Shannon Williams • 3 min read • Wed, 29th Apr 2026
Bloxley chooses Equals Money for cross-border push
Disaster Recovery

Bloxley chooses Equals Money for cross-border push

The neobank can now tap infrastructure for accounts in more than 38 currencies as it prepares a launch in four countries.

By Karen Joy Bacudo • 4 min read • Wed, 29th Apr 2026
Astor raises USD $5 million to guide retail investors
Fintech

Astor raises USD $5 million to guide retail investors

The funding will help Astor expand its AI adviser for retail investors as younger savers increasingly turn to social media for tips.

By Karen Joy Bacudo • 3 min read • Tue, 28th Apr 2026
WNTD launches fashion app with GBP £3 million backing
Customer Experience

WNTD launches fashion app with GBP £3 million backing

Gen Z shoppers can now test looks and seek friend feedback in one place, as WNTD bets on social discovery away from retail sites.

By Sofiah Nichole Salivio • 4 min read • Mon, 27th Apr 2026
Markable launches free AI tools to widen creator access
Marketing Technologies

Markable launches free AI tools to widen creator access

Greater competition in social commerce is prompting Markable to offer AI shopping tools free, as it targets faster growth from more creators.

By Joseph Gabriel Lagonsin • 4 min read • Sat, 25th Apr 2026
Pepperstone Crypto: Digital assets go mainstream as investors take control of financial future
Crypto

Pepperstone Crypto: Digital assets go mainstream as investors take control of financial future

Clearer rules and institutional flows are making digital assets easier for Australians to trade, particularly younger investors seeking diversification.

By Donovan Jackson • 4 min read • Fri, 24th Apr 2026
HBHR launches HRGenie Auto amid payroll error fears
Software-as-a-Service

HBHR launches HRGenie Auto amid payroll error fears

Payroll mistakes are already pushing some workers into debt, as HBHR says 61% of employees would quit if errors continued for six months.

By Shannon Williams • 4 min read • Thu, 23rd Apr 2026
Gen Z hiring jumps 14% at UK tech SMEs, says report
Artificial Intelligence

Gen Z hiring jumps 14% at UK tech SMEs, says report

Smaller science and technology firms outside London are driving the gains, as young staff pay rose 1.9% and hiring outpaced the wider sector.

By Shannon Williams • 3 min read • Thu, 23rd Apr 2026
Payment failures put GBP £1.7bn in UK sales at risk
Disaster Recovery

Payment failures put GBP £1.7bn in UK sales at risk

Shoppers are abandoning purchases within minutes of outages, exposing retailers and venues to losses that quickly mount beyond GBP £1.7 billion a year.

By Sofiah Nichole Salivio • 4 min read • Wed, 22nd Apr 2026
Recruiters warn AI may be screening out strong candidates
Digital Transformation

Recruiters warn AI may be screening out strong candidates

Recruitment firms risk missing talent as automated screening leaves many candidates feeling rejected before a human ever reviews their CV.

By Sofiah Nichole Salivio • 4 min read • Sat, 18th Apr 2026
Young workers overlook payroll as strategic career option
Digital Transformation

Young workers overlook payroll as strategic career option

Only 3% of 18-to-24-year-olds see payroll as strategic, raising concerns over future recruitment and pay accuracy for employers.

By Kaleah Salmon • 4 min read • Fri, 17th Apr 2026