Digital Out of Home (DOOH) stories
Burberry has teamed up with Dreamworks' Nova to launch an interactive 3D campaign at Piccadilly Circus, allowing users to personalise scarves via their mobiles.
No longer the domain solely of retail, digital signage is spreading its wings, creating a market with plenty to offer the reseller.
Digital signage, while gaining traction in retail, faces confusion and challenges despite potential for enhancing customer experience.
New York subway riders can now shop for holiday gifts via 100+ interactive kiosks offering curated products and real-time sorting, reaching 2.2 million daily.
NZ businesses embrace digital signage, tailoring real-time info for customers, spotlighting the trend's rapid content refresh capabilities.