IT Brief Canada - Technology news for CIOs & IT decision-makers

Customer retention stories - Page 3

Mike galyen

Building trust in AI-driven subscription services in 2026

Sat, 22nd Nov 2025
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cx
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martech
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ai
In 2026, transparency in AI is vital for subscription services to build trust, ensure fairness, and maintain customer loyalty amid rising ethical concerns.
Digital illustration shopping cart overflowing products sale tags computer devices customers walking away

Online retailers see Black Friday boost but loyalty lags behind

Thu, 20th Nov 2025
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cx
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martech
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e-commerce
Online retailers see a Black Friday traffic and sales surge, but only 22.6% of new customers return within a year, highlighting loyalty challenges.
Dina

The evolution of loyalty toward agentic financial journeys

Wed, 19th Nov 2025
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data analytics
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fintech
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cx
Banks and credit unions are shifting from transaction rewards to building trust and personalised relationships, using AI to anticipate customer needs and enhance loyalty.
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Amplitude unveils AI tool to turn feedback into clear insights

Mon, 17th Nov 2025
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data analytics
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cx
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martech
Amplitude launches AI Feedback, a tool that uses AI to turn scattered customer feedback into clear, actionable insights across multiple channels.
Colorful online shopping laptops phones festive digital wallet ai assistant

AI, social media & flexible payments to drive festive shopping

Fri, 14th Nov 2025
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crypto
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cx
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martech
AI, social media, and flexible payments like BNPL will shape festive shopping as 69% of consumers trust AI to assist their Black Friday and holiday purchases.
Line graph multiple rising curves gamer avatars customer retention market growth gaming sector

What do good cohorts actually look like?

Fri, 31st Oct 2025
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cx
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martech
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opinion
PvX reveals most teams misjudge scaling, showing top cohorts reach >150% net ROAS by M12, highlighting consistency and long-term growth over fast payback.
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Wayflyer launches Hosted Capital to embed financing in apps

Fri, 17th Oct 2025
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fintech
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cx
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martech
Wayflyer launches Hosted Capital, enabling platforms to embed finance offers directly into apps, boosting revenue and easing access to funding for businesses.
Business professionals collaborating sales marketing data charts conference

Sales streaming vs. sales seeking: How RevOps just became B2B's most important team

Thu, 9th Oct 2025
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cx
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martech
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cdp
RevOps teams now lead B2B sales success by uniting marketing and sales, boosting win rates by 59% and cutting GTM costs by 30%, says Boston Consulting Group.
Network interconnected customer profiles data charts ai brain central node

Teradata launches AI-driven customer intelligence for real-time CX

Wed, 8th Oct 2025
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data analytics
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cx
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martech
Teradata launches Autonomous Customer Intelligence, an AI-driven software turning raw data into real-time customer actions to enhance experience and loyalty.
Ps   rob tarkoff   headshot

Rob Tarkoff appointed CEO as Seismic enters next growth phase

Fri, 3rd Oct 2025
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cx
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martech
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oracle
Rob Tarkoff has been appointed CEO of Seismic, succeeding co-founder Doug Winter, as the company enters a new phase of growth and innovation.
Person using smartphone surrounded by security biometrics icons digital interactions

AI & trust reshape customer experience as stakes for brands rise

Tue, 30th Sep 2025
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data protection
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digital transformation
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biometrics
As AI reshapes customer experience, brands must build trust with seamless, personal digital interactions or risk losing consumers amid rising expectations.
Realistic computer screen data charts ads ai neural network tech

Taboola's Realise adds AI upgrades, boosts results for advertisers

Thu, 25th Sep 2025
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cx
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martech
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cdp
Taboola's Realise platform adds Generative AI upgrades, helping advertisers boost campaign performance beyond search and social channels by up to 34%.
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Tinybeans reports growth in subscriptions & lower cash outflows

Thu, 21st Aug 2025
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cx
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martech
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app store
Tinybeans saw a 12% rise in subscription revenue to USD $3.32m despite an 11% fall in total revenue, cutting cash outflows by 64% in FY25 for stronger growth.
Ps   omnissa   headshots

Omnissa expands leadership team to drive partner led growth

Fri, 8th Aug 2025
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cx
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martech
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partner programmes
Omnissa bolsters leadership with three senior hires to accelerate partner-led growth and expand its global digital workspace market presence.
Illustration interconnected data streams factories offices devices ai automation

Adeptia posts double-digit growth as AI data automation expands

Fri, 25th Jul 2025
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saas
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data analytics
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cx
Adeptia has achieved double-digit H1 revenue growth, driven by AI data automation expansion into business intelligence, manufacturing and finance sectors.
Colorful holiday shopping mall shoppers gift bags smartphones digital screens

AI set to drive USD $1.6T in retail sales this holiday

Fri, 11th Jul 2025
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cx
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martech
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cdp
AI-driven tools are forecast to boost holiday retail sales to USD $1.6 trillion, reshaping shopping with personalised recommendations and blended online-in-store experiences.
Ps taylor

Agentic AI and Saas - The next chapter in CX

Thu, 26th Jun 2025
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saas
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digital transformation
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cx
Agentic AI is set to revolutionise SaaS customer service by autonomously resolving 80% of common issues, transforming user experience by 2029.
Realistic illustration busy enterprise office ai agent icons cooperation

Salesforce launches Agentforce 3 to boost enterprise AI

Wed, 25th Jun 2025
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crm
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siem
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hyperscale
Salesforce unveils Agentforce 3, enhancing control and visibility for enterprises to efficiently scale AI agents across operations amid rising global adoption.
Digital payment terminal globe connected payment methods credit cards ewallets

Grammarly adopts Gr4vy no-code platform to expand payment options

Wed, 18th Jun 2025
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fintech
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cx
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martech
Grammarly adopts Gr4vy's no-code platform to expand its global payment options, enhancing flexibility and reducing transaction costs with over 400 methods.
Smartphone app icons surrounded by graphs charts data trends insights

Liftoff unveils AppRefinery for app insights & market trends

Fri, 13th Jun 2025
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gaming
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cx
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martech
Liftoff launches AppRefinery, an AI-powered platform offering developers deep insights into over 20 app categories to boost user engagement and growth.