CPG stories

Syndigo rolls out SynapseGo to let marketers and eCommerce teams trigger approved product data workflows by chat, aiming to cut manual effort.

InMarket highlights six brands as sales-focused campaigns deliver up to USD $1.5 million in incremental sales and stronger return on ad spend.

Showpad rolls out AI-native revenue platform to help field sales teams cut admin, unify coaching and lift execution across customer visits.

Syndigo unveils Synapse, an agentic AI platform to automate complex product data workflows for brands and retailers at scale.

ThoughtSpot rolls out Spotter for Industries, AI analytics agents tuned to sector rules to close the “context gap” in enterprise decisions.

Nvidia survey finds AI now widely embedded in operations, driving revenue gains, cost cuts and fresh spend as firms move beyond pilots.

Altimetrik appoints Dhirendra Nath as Chief HR Officer to steer people strategy and culture integration after its merger with SLK.

Google has picked 14 Canadian AI startups for its latest accelerator cohort, spanning healthcare, finance, industry and agriculture.

Supply chains gaining real AI returns share one trait: live, shared trade data that turns fragmented logistics into real‑time decisions.

AI‑driven planograms, AR tools and image recognition are reshaping UK store shelves, cutting costly stock gaps and boosting loyalty.

Connected packaging sheds its fad status as record executive backing, rising budgets and compliance pressures push it firmly into the boardroom.

Unilever taps Google Cloud's AI and data platforms in a five-year deal to build an enterprise-wide digital backbone for its global brands.

Consumer goods groups race to modernise fragmented data systems as they lay foundations for scaling AI and agentic tools across factories.

Bolt Insights predicts AI-driven, real-time insight, dynamic personas and a new strategist role for researchers will redefine the sector by 2026.

Altimetrik has been named a major contender in Everest Group's latest PEAK Matrix for enterprise quality engineering services.

EasyPicky predicts AI-driven retail, video shelf checks and phygital hubs will tackle GBP £1.5 trillion stock mismanagement by 2026.

Eagle Eye has launched an AI-powered Personalised Promotions tool to deliver real-time, individual retail offers at massive scale.

UK start-up Rove has launched an AI market intelligence platform promising faster, cheaper global expansion for consumer brands.

Talkdesk unveils Commerce Orchestration and Consumer Goods Experience Cloud to coordinate AI-driven retail journeys end to end.

Celonis and Genpact have launched an app to cut supply chain transport costs by improving efficiency, carrier performance, and real-time decision-making.