B2B Marketing stories

B2B marketers say AI answer engines are reshaping buyer journeys, yet 81% admit brand visibility and positioning in AI remain a blind spot.

A veteran marketer reflects on 35 years in tech, tracing the journey from hand-coded web pages to data-fuelled, curiosity-driven SaaS leadership.

Women say the future of work must prioritise flexibility, parental support, pay equity, health policies and real power in decisions.

In a fatigued legal tech market, one marketing chief found that quiet empathy and mission, not louder features, turned clients into loyal advocates.

Collaborative, human-centred research is redefining how technology decisions are made, blending data, empathy and AI-era critical thinking.

AI assistants are reshaping B2B discovery, forcing CIOs, CTOs and CMOs to rebuild content for zero‑click, conversational buying journeys.

Meet The People launches MTP Intelligence, an AI platform unifying creative, media and commerce workflows for North American clients.

G2's 2026 Best Software Awards show buyer loyalties shifting fast, with 47% new top products and a major shake-up in global rankings.

Marketers plan to raise content budgets for 2026 as large language models rapidly become a primary audience and core performance metric.

Stop wasting budget on grunt work: use agentic automation to handle competitor intel, reporting, SEO and lead routing so marketers drive revenue.

Clarity launches Surfacd, a tool tracking how B2B brands are portrayed across AI search and assistants such as ChatGPT and Perplexity.

Melissa's global phone verification delivers real-time accuracy, fraud protection and compliance, turning unreliable phone data into growth.

Highlight names Martin Saunders CEO as founder Richard Thomas becomes Chairman in leadership reshuffle to drive partner-led growth.

The era of mass cold outreach is ending as Google and Yahoo implement aggressive technical mandates and AI-driven inbox filtering systems.

FOMO.ai has launched Hello Gordon, a voice-led AI interview tool that turns expert conversations into multi-format, search-ready content.

GlobalLogic hires LuJean Smith as CMO to sharpen global brand, push VelocityAI and align with Hitachi's Inspire 2027 growth strategy.

Forrester flags cooler optimism for 2026 tech budgets as leaders juggle AI-driven investment plans with rising geopolitical and cyber risks.

Clean B2B data boosts marketing, sales and compliance; profiling, validating and standardising records cuts waste and sharpens decisions.

Kentico's Xperience platform lands G2 Leader status and top reviews after a year of feature gains and over 100 new digital projects.

US-based Semify has bought Hong Kong's Dragon Metrics to expand its global AI-led SEO and reporting services across non-Google markets.