IT Brief Canada - Technology news for CIOs & IT decision-makers

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Ned

Agentic era and the UI transition

Yesterday
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digital transformation
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hyperscale
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fintech
Agentic commerce is forcing firms to rethink websites, as AI agents bypass ads and clicks for API-driven transactions.
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Google launches Workspace Intelligence for AI across apps

Yesterday
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data protection
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digital transformation
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encryption
Google ties its AI tools more closely to Chat, Gmail and Drive as it rolls out Workspace Intelligence to unify work across apps.
Email validation in the age of ai

The zero-click future: How to optimize your email strategy for AI

Last month
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cx
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martech
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personalisation
As AI becomes email's gatekeeper, marketers must shift from chasing clicks to earning VIP status through clean data and machine-friendly content.
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Why brand visibility is the most critical metric in today's AI-driven world

Last month
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crm
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digital transformation
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cx
As AI transforms search, traditional marketing metrics lose clout, making always-on brand visibility the new make-or-break advantage.
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The Golden Triangle of marketing in the AI era

Last month
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digital transformation
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martech
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partner programmes
As AI reshapes search, B2B brands must fuse thought leadership, media clout and GEO to stay visible, trusted and cited in summaries.
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Exclusive: Viafoura's Mark Zohar on the future of media engagement

Last month
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data analytics
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digital transformation
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cx
Viafoura's Mark Zohar says AI and data will power loyal, paying news communities as publishers abandon dependence on big platforms.
Pipin

Why technical foundation is critical for Generative Engine Optimisation (GEO) success

Last month
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martech
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genai
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llms
Strong GEO technical foundations now decide if AI engines even see your brand, turning structured data into future B2B revenue.
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Five red flags that suggest your AI content is actually hurting your rankings

Last month
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data analytics
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martech
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genai
Unedited AI content could soon tank your Google rankings; here are five warning signs your pages are hurting rather than helping.
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Google AI more negative than ChatGPT for brand reputation

Last month
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cx
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martech
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risk & compliance
AI search tools cast brands in starkly different lights, with Google skewing early negative and ChatGPT souring sentiment near purchase.
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AI spend surges but marketers struggle to generate value

Sat, 28th Feb 2026
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digital transformation
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cx
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martech
Marketers pour money into AI, yet most still blast generic spam as fragmented data blocks the real conversations customers now expect.
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AI is rewriting the B2B marketing playbook for CIOs, CTOs & CMOS

Thu, 26th Feb 2026
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data analytics
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digital transformation
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martech
AI assistants are reshaping B2B discovery, forcing CIOs, CTOs and CMOs to rebuild content for zero‑click, conversational buying journeys.
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FOMO.ai unveils Hello Gordon for AI-led interviews

Fri, 30th Jan 2026
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saas
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martech
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rpa
FOMO.ai has launched Hello Gordon, a voice-led AI interview tool that turns expert conversations into multi-format, search-ready content.
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Semify buys Dragon Metrics to boost global AI SEO reach

Thu, 8th Jan 2026
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martech
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cdp
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google
US-based Semify has bought Hong Kong's Dragon Metrics to expand its global AI-led SEO and reporting services across non-Google markets.
Preferred sources

Google expands Preferred Sources in global search

Thu, 18th Dec 2025
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martech
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seo
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geo
Google is rolling out its personalised Preferred Sources news feature to all English search users worldwide as it tweaks AI-driven search links.
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AI-driven search reshapes digital brand visibility & discovery

Thu, 20th Nov 2025
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digital transformation
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martech
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ai
Conductor's new report reveals AI tools like ChatGPT are reshaping digital brand visibility, with AI-driven search now influencing discovery across key sectors.
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Storyblok & OtterlyAI partner to boost AI search visibility

Tue, 18th Nov 2025
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martech
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apm
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genai
Storyblok partners with OtterlyAI to help brands enhance visibility on AI-driven search engines amid shifting consumer search habits.
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Marketers struggle to prepare for AI-driven, click-less journeys

Thu, 13th Nov 2025
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cx
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martech
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partner programmes
Most marketers feel unprepared for AI-driven, click-less customer journeys despite 62% expecting them to be common within a year, reveals new research.
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Google boosts education with Gemini 2.5 & LearnLM updates

Thu, 22nd May 2025
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e-learning
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ai
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google
Google integrates LearnLM model into Gemini 2.5, enhancing learning with AI-powered explanations and multimodal content for global users.
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Google reveals sweeping AI upgrades for Gemini & launches new Beam

Thu, 22nd May 2025
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quantum computing
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ai
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agentic ai
Google unveils major AI advancements across its Gemini platform, boosting Search, Workspace and video with new features and faster models.
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Google unveils expanded AI search features with Gemini upgrade

Thu, 22nd May 2025
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ai
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payment technologies
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google
Google expands its AI search in the US with Gemini upgrade, adding advanced features like AI Mode, Deep Search, and live visual interactions.