Advertising Technologies (Adtech) stories - Page 8

MiQ has launched Sigma, an AI-driven platform uniting over 300 data feeds to streamline and optimise programmatic advertising globally.

Moloco partners with Xiaomi to enhance ad targeting across its 702 million global users, boosting monetisation and campaign effectiveness internationally.

Nexxen launches nexAI assistant, using generative AI to transform campaign planning by swiftly converting consumer data into actionable strategies.

Creatopy appoints Ovidiu Gavril as CTO to enhance its AI-powered ad platform, following recent key executive hires to boost global growth and innovation.

Vistar Media partners with Spotzi to offer a unified platform for global out-of-home ad campaigns, streamlining audience targeting across multiple markets.

AdsAdvisor has launched a global marketing platform offering mobile app businesses advanced analytics and creative workflow tools to boost growth.

Yahoo DSP has unveiled Yahoo CAPI, a Conversion API that unifies online and offline ad tracking, boosting campaign insights and attribution by up to 50%.

Moloco has hired Jean-Luc Nahon, former Amazon Ads executive, as Head of Product to boost its AI-driven advertising solutions and strategic growth in 2025.

Moloco ranks among the world's top five mobile advertising platforms in the 2025 Singular ROI Index, joining Meta, Google, Apple Ads, and TikTok.

GumGum's digital ads emit up to 90% less CO2 per impression than industry averages, pioneering sustainability in advertising with verified data.

Nexxen unveils nexAI, an AI-powered suite transforming its advertising platform to enhance campaign planning, activation, optimisation, and monetisation.

Moloco's 2025 industry report reveals that mobile gaming advertisers shift focus to long-term growth as the US market drives nearly half of global revenue.

Google blocked over 5.1bn ads and suspended 39.2m accounts in 2024, using AI advancements to combat ad scams and protect consumers.

Pat Copeland has been appointed General Manager of Moloco Commerce Media, bringing over 30 years' experience in machine learning and advertising.

Vudoo has appointed Paul Blackburn as Chief Strategy Officer, bringing over 25 years of digital media expertise to enhance engagement and revenue growth.

Yahoo has named Josh Line as its new Chief Marketing Officer, set to enhance the brand's global strategy after his success at Paramount Global.

LinkedIn has upgraded its Campaign Manager with new features like Media Planner and Ads Duplication, aimed at enhancing marketing efficiency and insights.

Taboola celebrates a decade-long advertising partnership with Microsoft, now expanding to include Outlook and Microsoft 365, enhancing advertisers' reach.

At the Adobe Summit, Coca-Cola's CEO James Quincey outlined a bold strategy of personalisation to adapt the brand for a changing market, citing innovation and AI as key.

Publicis Groupe and Adobe have expanded their partnership to integrate Adobe Firefly generative AI into Publicis' CoreAI platform, enhancing content production.