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Advertising Technologies (Adtech) Stories - Page 12

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Advertising Technologies (Adtech) stories

Meta refines ad click metrics with engage-through shift
Data Analytics

Meta refines ad click metrics with engage-through shift

Meta will strip likes and shares from click-through metrics, shifting them to new engage-through reports to align ads data with third-party tools.

By Sean Mitchell • 4 min read • Thu, 5th Mar 2026
Adtech's next competitive advantage isn't AI - It's people
Marketing Technologies

Adtech's next competitive advantage isn't AI - It's people

Adtech's next edge won't come from smarter AI, but from cultures that empower diverse people, especially women, to lead and innovate.

By Abby Hamilton • 5 min read • Wed, 4th Mar 2026
SHAREit pivots from file sharing app to ad powerhouse
Marketing Technologies

SHAREit pivots from file sharing app to ad powerhouse

SHAREit shifts from offline file-sharing staple to AI-fuelled ad platform, chasing emerging-market growth with 2.4 billion users.

By Catherine Knowles • 4 min read • Tue, 3rd Mar 2026
Designing equal opportunity in AI and adtech leadership
Marketing Technologies

Designing equal opportunity in AI and adtech leadership

Women in AI and adtech call for bias-free systems, fair leadership paths and cultures where merit, not gender, defines success.

By Kathy Lu • 3 min read • Tue, 3rd Mar 2026
Google rolls out Nano Banana 2 as default AI image tool
Data Analytics

Google rolls out Nano Banana 2 as default AI image tool

Google is rolling out Nano Banana 2 across Gemini, Search, Ads and Cloud, making its faster image model the default in key AI products.

By Mark Tarre • 4 min read • Mon, 2nd Mar 2026
Zitcha appoints Phil Bonanno as APAC Commercial Director
Software-as-a-Service

Zitcha appoints Phil Bonanno as APAC Commercial Director

Retail media platform Zitcha has named former Meta executive Phil Bonanno APAC Commercial Director to drive its Asia Pacific growth strategy.

By Mark Tarre • 3 min read • Mon, 2nd Mar 2026
Google & Klaviyo deepen AI pact for agentic commerce
Customer Relationship Management

Google & Klaviyo deepen AI pact for agentic commerce

Google and Klaviyo are deepening ties to power AI “agentic commerce”, linking ads, search and RCS messaging to real-time customer data.

By Sean Mitchell • 4 min read • Thu, 26th Feb 2026
Canva buys Cavalry & MangoAI, appoints algorithms chief
DevOps

Canva buys Cavalry & MangoAI, appoints algorithms chief

Canva snaps up Cavalry and MangoAI, boosting motion design tools and AI marketing, and names MangoAI's Nirmal Govind Chief Algorithms Officer.

By Sean Mitchell • 4 min read • Thu, 26th Feb 2026
Brands pivot to integrations in virtual worlds shift
Gaming

Brands pivot to integrations in virtual worlds shift

Brands are ditching standalone virtual worlds in favour of repeatable integrations inside Roblox and Fortnite, GEEIQ data shows.

By Shannon Williams • 4 min read • Thu, 26th Feb 2026
TechnologyOne unveils AI Guide for councils, students
Software-as-a-Service

TechnologyOne unveils AI Guide for councils, students

TechnologyOne launches Guide, an AI assistant to streamline council services and student support across Australia and New Zealand.

By Sean Mitchell • 3 min read • Thu, 26th Feb 2026
Multiverse hires Jay Richman as Chief Product Officer
Customer Experience

Multiverse hires Jay Richman as Chief Product Officer

Multiverse names ex-Amazon and Spotify leader Jay Richman CPO as revenue tops USD $100 million and its AI learning platform rapidly scales.

By Sofiah Nichole Salivio • 3 min read • Thu, 26th Feb 2026
New Zealand tightens rules for therapeutic, health ads
Marketing Technologies

New Zealand tightens rules for therapeutic, health ads

New Zealand tightens health advertising rules, sharpening evidence demands and making brands liable for influencer and social media claims.

By Karen Joy Bacudo • 4 min read • Wed, 25th Feb 2026

Stories from Other Regions

Advertising Technologies (Adtech) stories

Designing for the real buyer: Why women drive the commerce + creator economy
Customer Experience

Designing for the real buyer: Why women drive the commerce + creator economy

Women drive USD $31.8 trillion in global spending, yet eCommerce and creator systems still under-serve how they discover and decide to buy.

By Lauren Newman • 5 min read • Thu, 5th Mar 2026
Revolut unveils titanium Audi F1 card for fans in Australia
Fintech

Revolut unveils titanium Audi F1 card for fans in Australia

Revolut launches titanium Audi F1 card in Australia for AUD $209.99, bundling fan rewards, events and a new 'Overtake' ad campaign.

By Karen Joy Bacudo • 4 min read • Wed, 4th Mar 2026
Levanta unifies creator & affiliate tools for Shopify
Marketing Technologies

Levanta unifies creator & affiliate tools for Shopify

Levanta's new Shopify integration unifies creator and affiliate programmes across Shopify, Amazon and Walmart to streamline tracking and payouts.

By Catherine Knowles • 4 min read • Wed, 4th Mar 2026
Wickes debuts home improvement retail media network
Digital Transformation

Wickes debuts home improvement retail media network

Wickes has launched Wickes Connected Retail Media with Epsilon, blending store and digital data to target home improvement shoppers.

By Sofiah Nichole Salivio • 4 min read • Mon, 2nd Mar 2026
AI 'Cat Decoder' drives DINE sales surge on Amazon
Hyperscale

AI 'Cat Decoder' drives DINE sales surge on Amazon

AI-powered 'Cat Decoder' fuels 73% DINE sales jump on Amazon, drawing new shoppers and boosting offline cat food sales across Australia.

By Mark Tarre • 4 min read • Mon, 2nd Mar 2026