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Adobe launches Firefly AI Assistant for creative apps
Marketing Technologies

Adobe launches Firefly AI Assistant for creative apps

Public beta will let creators direct Photoshop, Premiere and Lightroom tasks in plain language, as Adobe expands Firefly with new editing tools.

By Sean Mitchell • 3 min read • Thu, 16th Apr 2026
Adobe launches Acrobat Student Spaces for study support
EduTech

Adobe launches Acrobat Student Spaces for study support

Students worried about revision accuracy can now check AI answers against source documents in Adobe's free Acrobat beta.

By Joseph Gabriel Lagonsin • 3 min read • Wed, 8th Apr 2026
Unpacking the Impact of Agentic Commerce Across ANZ
Digital Transformation

Unpacking the Impact of Agentic Commerce Across ANZ

Retailers risk losing basket share as AI shoppers favour loyalty platforms that can verify offers and rewards in milliseconds.

By Jonathan Reeve • 5 min read • Thu, 2nd Apr 2026
Databricks launches Lakewatch to counter AI attacks
Firewalls

Databricks launches Lakewatch to counter AI attacks

Databricks unveils Lakewatch, an AI-driven security platform aiming to replace legacy SIEM tools and counter automated cyber attacks.

By Catherine Knowles • 3 min read • Wed, 25th Mar 2026
Adobe adds custom models to Firefly in public beta
Software-as-a-Service

Adobe adds custom models to Firefly in public beta

Adobe has opened Firefly Custom Models to public beta, letting creators train image generation on their own styles while unifying AI tools.

By Joseph Gabriel Lagonsin • 4 min read • Fri, 20th Mar 2026
HackerOne unveils live agentic AI prompt injection tests
Data Protection

HackerOne unveils live agentic AI prompt injection tests

HackerOne launches live Agentic Prompt Injection Testing to expose real-world AI exploit paths as prompt injection threats surge 540%.

By Catherine Knowles • 4 min read • Thu, 19th Mar 2026
Adobe & Nvidia deepen AI pact for creative workflows
Digital Transformation

Adobe & Nvidia deepen AI pact for creative workflows

Adobe and Nvidia are expanding their AI alliance to power Firefly, agent-based workflows and 3D digital twins for creative teams.

By Joseph Gabriel Lagonsin • 4 min read • Tue, 17th Mar 2026
Adobe chief Shantanu Narayen to step down amid AI shift
Software-as-a-Service

Adobe chief Shantanu Narayen to step down amid AI shift

Adobe boss Shantanu Narayen to step down as chief executive after 18 years, staying on as chair while the group navigates the AI era.

By Mark Tarre • 4 min read • Mon, 16th Mar 2026
Replit raises USD $400m, hits USD $9bn AI valuation
Data Analytics

Replit raises USD $400m, hits USD $9bn AI valuation

Replit secures USD $400m funding, lifting its valuation to USD $9bn as it bets on AI coding agents and rapid global expansion.

By Karen Joy Bacudo • 4 min read • Fri, 13th Mar 2026
Adobe adds conversational AI tools to Photoshop, Firefly
Marketing Technologies

Adobe adds conversational AI tools to Photoshop, Firefly

Adobe is baking chat-style AI assistants into Photoshop and Firefly, letting users edit and generate images simply by describing changes.

By Joseph Gabriel Lagonsin • 3 min read • Wed, 11th Mar 2026
AI is key to smarter shelves in the UK retail stores
Data Analytics

AI is key to smarter shelves in the UK retail stores

AI‑driven planograms, AR tools and image recognition are reshaping UK store shelves, cutting costly stock gaps and boosting loyalty.

By Marine Bibal • 4 min read • Tue, 10th Mar 2026
Amperity hires Bridget Perry as Chief Marketing Officer
Data Protection

Amperity hires Bridget Perry as Chief Marketing Officer

Amperity names seasoned SaaS marketer Bridget Perry as CMO to drive global growth and sharpen its AI-focused customer data platform.

By Sean Mitchell • 4 min read • Thu, 5th Mar 2026
Chaotic marketing teams see burnout & stalled deals
Firewalls

Chaotic marketing teams see burnout & stalled deals

Chaotic UK and US marketing teams face burnout, longer sales cycles and missed deals as AI-era complexity fragments strategy and execution.

By Shannon Williams • 4 min read • Fri, 27th Feb 2026
Adobe adds Quick Cut AI to streamline Firefly editing
Marketing Technologies

Adobe adds Quick Cut AI to streamline Firefly editing

Adobe's Quick Cut AI auto-assembles long clips in Firefly, giving creators a structured first edit to refine pacing, shots and style.

By Joseph Gabriel Lagonsin • 4 min read • Thu, 26th Feb 2026

Stories from Other Regions

Adobe stories

McCann Singapore teams up with Adobe to extend GenAI
DevOps

McCann Singapore teams up with Adobe to extend GenAI

McCann Singapore partners with Adobe to embed generative AI in live client work, boosting brand-safe creative speed, control and measurement.

By Catherine Knowles • 4 min read • Mon, 9th Mar 2026
Tech's next responsibility: Building for emotional durability, not just efficiency
Data Protection

Tech's next responsibility: Building for emotional durability, not just efficiency

As families go global, technologists are urged to build tools for emotional durability, preserving stories and memory, not just efficiency.

By Aswathy Maharaj • 5 min read • Mon, 2nd Mar 2026
Adobe offers free AI creative tools to students in India
EduTech

Adobe offers free AI creative tools to students in India

Adobe will give millions of students across India free access to AI-powered Photoshop, Firefly and Acrobat via 15,000 schools and 500 colleges.

By Joseph Gabriel Lagonsin • 3 min read • Fri, 20th Feb 2026