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A/B testing stories

cside unveils toolkit to spot AI agents in browsers
DevOps

cside unveils toolkit to spot AI agents in browsers

cside launches browser-based AI Agent Detection toolkit, helping businesses spot agentic traffic and tailor site experiences in real time.

By Joseph Gabriel Lagonsin • 4 min read • Fri, 6th Feb 2026
Datadog links feature flags with real-time observability
DevOps

Datadog links feature flags with real-time observability

Datadog rolls out Feature Flags, tying feature controls to real-time APM and RUM data so teams can link releases directly to app behaviour.

By Melania Watson • 4 min read • Thu, 5th Feb 2026
Datadog links feature flags with real-time telemetry
DevOps

Datadog links feature flags with real-time telemetry

Datadog launches Feature Flags to tie rollouts directly to real-time telemetry, promising safer releases and automatic rollback controls.

By Joseph Gabriel Lagonsin • 3 min read • Wed, 4th Feb 2026
Gr4vy unveils Silent Mode for parallel fraud testing
DevOps

Gr4vy unveils Silent Mode for parallel fraud testing

Gr4vy launches Silent Mode to let merchants trial multiple fraud tools in parallel on live payments without affecting real customer outcomes.

By Joseph Gabriel Lagonsin • 4 min read • Wed, 4th Feb 2026
Study finds AI ads rival humans when visuals build trust
DevOps

Study finds AI ads rival humans when visuals build trust

AI-made ads can now rival human creative, with trust-building visuals such as clear faces lifting click-through rates in large-scale study.

By Mark Tarre • 4 min read • Thu, 29th Jan 2026
Adobe launches AI agents & commerce tools in Australia
DevOps

Adobe launches AI agents & commerce tools in Australia

Adobe rolls out AI agents in Experience Manager plus new commerce tools and onshore data options for Australian retailers and brands.

By Mark Tarre • 3 min read • Wed, 14th Jan 2026
Fluent Commerce adds AI A/B testing to order sourcing
DevOps

Fluent Commerce adds AI A/B testing to order sourcing

Fluent Commerce is adding AI-driven A/B testing to Fluent Order Management to optimise retailers' sourcing logic on live orders in real time.

By Catherine Knowles • 4 min read • Mon, 12th Jan 2026
Conviva adds AI pattern analytics to customer journeys
Unified Communications

Conviva adds AI pattern analytics to customer journeys

Conviva expands Digital Product Insights with AI-driven pattern analytics, unifying journeys across apps, websites and conversational agents.

By Sofiah Nichole Salivio • 5 min read • Thu, 8th Jan 2026
Orq.ai raises EUR €5m to scale enterprise AI agents
Data Protection

Orq.ai raises EUR €5m to scale enterprise AI agents

Orq.ai secures EUR €5m seed funding to scale its enterprise AI agent control platform across Europe and North America.

By Sean Mitchell • 5 min read • Mon, 8th Dec 2025
Cloudflare to acquire Replicate, expanding AI model access for all
DevOps

Cloudflare to acquire Replicate, expanding AI model access for all

Cloudflare is acquiring Replicate to offer developers seamless access to 50,000+ AI models on its Workers AI platform, simplifying AI application deployment.

By Melvin Hipolito • 3 min read • Thu, 20th Nov 2025

Stories from Other Regions

A/B testing stories

SaleCycle buys BEYABLE to build unified eCommerce stack
DevOps

SaleCycle buys BEYABLE to build unified eCommerce stack

SaleCycle snaps up French personalisation specialist BEYABLE to create a unified European eCommerce marketing and conversion platform.

By Mark Tarre • 3 min read • Wed, 14th Jan 2026
ClickMechanic named Growing Business of the Year
DevOps

ClickMechanic named Growing Business of the Year

ClickMechanic named Growing Business of the Year after 40%+ annual growth and directing over GBP £100 million to UK independent mechanics.

By Kaleah Salmon • 4 min read • Thu, 18th Dec 2025
UK marketers embrace AI for more personalised Christmas ads
DevOps

UK marketers embrace AI for more personalised Christmas ads

AI now underpins most UK Christmas campaigns, as 78% of marketers use it to deliver more personalised festive ads amid rising consumer demands.

By Sean Mitchell • 3 min read • Wed, 17th Dec 2025
Manchester summit explores AI, data & creativity in marketing
DevOps

Manchester summit explores AI, data & creativity in marketing

Over 100 marketing leaders convened in Manchester to explore AI, data, and creativity shaping the future of marketing technology in 2026.

By Sean Mitchell • 3 min read • Fri, 21st Nov 2025
Ask Iris brings AI-powered conversational insights to Iris platform
DevOps

Ask Iris brings AI-powered conversational insights to Iris platform

Cro Metrics launches Ask Iris, an AI chat tool on Iris platform, enabling easy, secure access to experimental data via natural language queries.

By Melania Watson • 3 min read • Fri, 21st Nov 2025
AI shifts product discovery as 42% trust summaries over sites
DevOps

AI shifts product discovery as 42% trust summaries over sites

A global survey finds 42% of shoppers trust AI-generated product summaries over websites, signalling a shift in how brands are discovered online before Black Friday.

By Sean Mitchell • 3 min read • Thu, 20th Nov 2025
Browser Agents Are Racing Ahead. Their Safety Isn't
DevOps

Browser Agents Are Racing Ahead. Their Safety Isn't

Popular browser agents lack safeguards against abuse, posing new risks like account takeovers and payment fraud for online services, warns hCaptcha.

By Shawn Wolffarth • 5 min read • Tue, 18th Nov 2025