A/B testing stories
The launch aims to let firms and software agents use Salesforce data and workflows inside coding tools and collaboration apps, cutting build times by up to 40%.
Financial services marketers can now test creative against synthetic AI personas before approval, reducing costly changes after campaigns go live.
Demand for AI agents is driving Google Cloud to broaden its stack with new security tools and eighth-generation Tensor Processing Units.
The prototypes aim to cut weeks of manual campaign work by automating content, testing and personalisation across Adobe's marketing tools.
Checkout attacks and traffic spikes are being absorbed automatically, helping Blackpepper keep retail sites online and revenue flowing.
Growing demand for hands-on AI training has pushed Optimizely’s waitlist past 1,500 as marketers turn agents into daily workflow tools.
Product teams can now measure A/B tests against revenue and usage data in one place, as Datadog widens into experimentation.
Constructor unveils Merchant Intelligence Agent, an AI copilot to explain, optimise and automate eCommerce search and merchandising decisions.
San Francisco startup Multiply raises USD $9.5m to power self-learning B2B ad campaigns across Google Search, LinkedIn and emerging AI formats.
Contentful opens an Australian arm and expands ANZ hiring, backing rising enterprise demand for composable digital experience tools.
Existing loyalty customers can now change reward rules in hours, as the revamped platform adds self-service tools and live performance data.
A UK charity will get free access for a year as fundraising pressure pushes more non-profits to seek cheaper digital tools.
Supporters will see more personalised digital offers as the club uses AI to track engagement, conversion and fan sentiment across channels.
Europe-hosted automation may ease data concerns for brands, as Braze adds AI workflows that aim to speed campaign creation and targeting.
Shoppers can now get tailored product advice online as the retailer’s new tool expands from beta to all users after brisk testing.
Marketers can now automate campaigns and keep customer data in Europe as Braze rolls out AI agents, creative tools and regional hosting.
Customer delivery will be central as the British software firm scales its client operations after a 41% rise in new accounts last year.
Early tests suggest conversational search is helping shoppers buy more quickly, with the new tool lifting online sales conversion by up to 25%.
A new report warns that poorly targeted AI is adding work rather than profit for many online merchants, despite some sharp gains.
Inlight has launched a Martech, Data & Analytics practice led by former Wesfarmers OneDigital executive Anthony Fontana in a senior hire.
