Teradata & Fivetran team up to streamline data integration

Teradata has entered into a partnership with Fivetran to offer automated data integration solutions for enterprises seeking to centralise information from multiple sources.

The two companies have integrated their technologies to allow customers to streamline the movement of data from a diverse range of enterprise sources into the Teradata VantageCloud platform.

According to Teradata, this enables businesses to use data for complex artificial intelligence (AI) workloads and supports scaling trusted AI initiatives.

A recent Fivetran survey highlighted that nearly half of enterprise AI projects, including generative and agentic AI, fail due to inadequate data readiness, underscoring the importance of a robust data foundation for successful deployments. Reliable and continuously updated data sourced from a broad mix of systems is essential for responsible data usage and effective AI operations.

Both companies say their integration is intended to deliver a scalable, automated, and cost-effective approach for organisations to process large amounts of data using Teradata's environment.

"With AI innovation accelerating at an unprecedented pace, transforming data pipelines through automation has become critical for businesses to stay competitive. By leveraging data automation, enterprises can streamline data integration, reduce errors, and enhance decision-making processes, enabling them to adapt swiftly to market changes and drive continuous improvement," said Dan Spurling, SVP Product Management at Teradata.

He added, "Teradata's integration with Fivetran allows our joint cloud and hybrid customers to automate complex data movement at scale into our harmonised analytics and data platform, ensuring they have reliable, real-time data to power trusted AI, analytics, and strategic decision-making."

The integration brings together Fivetran's fully managed, end-to-end data movement platform and Teradata's centralised analytics environment.

This combination is expected to allow joint customers to accelerate business insights and improve operational efficiency through several key components: automated data integration, real-time data synchronisation, and broader data accessibility for analysts and business users.

The demand for automated data integration is increasing as businesses encounter growing volumes and complexity of information. Tools such as Fivetran are designed to make the extract, transform, load (ETL) process more efficient and scalable. The integration provides real-time data synchronisation, enabling current and relevant information to be available in Teradata for analysis. Features supporting data democratisation mean that users across business functions can access and analyse data without requiring specialised engineering skills.

"Fivetran's mission is to make access to data as simple and reliable as electricity—regardless of where it lives or where it needs to go," said Mark Van De Wiel, Field CTO, Fivetran.

He continued, "With the addition of Teradata as a destination via the Partner-Built program, customers can now seamlessly move data into Teradata using the same automated, fully managed pipelines they expect from Fivetran. This expands our ecosystem and gives joint customers the ability to centralise their data for AI and analytics without added engineering overhead."

Engineers using the integration have the capability to transfer data from over 700 sources into Teradata.

These sources include SaaS applications such as Salesforce and HubSpot, databases including MySQL, PostgreSQL and Oracle, ERP systems such as SAP and NetSuite, files in formats like CSV and JSON, and event streams such as Kafka.

This range of connectivity facilitates the unification and transformation of data in Teradata for comprehensive querying and analysis alongside other business information.

The Teradata destination connector is being developed with Fivetran's Partner SDK and is due for availability to joint cloud customers in June 2025. The connector is built and maintained by Teradata under Fivetran's Partner-Built programme and operates on Fivetran's fully managed infrastructure, allowing customers to move data without managing pipelines or additional systems.

Both companies have stated that customers will benefit from reduced data migration effort, simplified operational workflows, and expedited insights thanks to the partnership's approach to data integration and synchronisation.