team.blue rolls out AI tools across its business brands

team.blue has rolled out a series of artificial intelligence updates across its SimplyBook.me, iubenda, Macaly and Windsor.ai brands, spanning booking, compliance, software building and business data analysis.

The new tools are aimed at entrepreneurs and small businesses using its services across Europe. They include features for handling customer enquiries, generating legal documents, building websites and web applications, and querying performance data through chat interfaces.

Hans Nijholt, chief product officer at team.blue, said AI sits at the centre of the group's strategy.

"At team.blue, our vision is to make online business success simpler for every entrepreneur in Europe. AI is at the core of that. It is the foundation our entire ecosystem is built on. With our latest updates in our brands SimplyBook.me, iubenda, Macaly and Windsor.ai, we are putting the kind of intelligence that was once out of reach for small businesses directly into the tools they use every day," Nijholt said.

Booking tools

SimplyBook.me, team.blue's online booking platform for service businesses, has added AI features designed to manage the booking process from first enquiry to confirmed appointment. The system includes an AI voice assistant that identifies the service a customer wants, checks live availability and completes the booking through a website or booking page.

It has also introduced an AI assistant for social media channels including Instagram, Facebook and WhatsApp. The tool manages customer enquiries, guides users through service selection and completes bookings within the same conversation.

A separate AI Help Centre assistant has been added to support business owners and their clients. A setup assistant is also due to launch, helping users configure service providers, working hours and platform features during onboarding.

Compliance push

At iubenda, the focus is on automating legal and regulatory tasks for businesses operating online. Its policy generators scan a company's website, detect the services in use and help create privacy policies, cookie policies and terms and conditions.

The systems are designed to keep those settings aligned with changing regulation, including GDPR, UK GDPR, CCPA and Brazil's LGPD. Iubenda also uses machine learning in its consent management tools to optimise cookie banners and increase opt-in rates for marketing and analytics activity.

Iubenda's accessibility widget uses AI to identify and address website accessibility issues in line with WCAG and the European Accessibility Act. This is intended to help businesses make websites usable for a broader audience.

Website creation

Macaly, which team.blue acquired in December 2025, is being rolled out through the group's hosting brands in Europe. The product allows users to create websites and web applications by describing what they want in natural language rather than writing code.

The platform uses multiple AI agents for tasks including design, backend setup and search engine optimisation. The aim is to lower the technical and cost barriers for small and medium-sized businesses that would otherwise need in-house developers or agency support.

Data access

Windsor.ai, acquired by team.blue in January 2026, focuses on data integration and analysis. The platform connects more than 330 data sources to AI tools such as ChatGPT and Claude, allowing business users to analyse CRM pipelines, eCommerce performance and marketing spending through natural language prompts.

According to team.blue, this means a business performance review that might previously have required specialist support can now be carried out through a conversational interface. The group added that the data remains stored in European data centres.

The updates reflect a broader push by software and hosting groups to embed AI into routine business tools rather than offer it as a standalone service. For companies serving small businesses, the focus has increasingly shifted towards automating tasks that are time-consuming, regulated or technically difficult for customers with limited staff and budgets.

Across team.blue's portfolio, that strategy now covers customer acquisition, legal compliance, product creation and data analysis.