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Salesforce & Google deepen AI partnership with Agentforce 360

Fri, 17th Oct 2025

Salesforce and Google have announced an expansion of their strategic partnership, introducing deeper integrations between Agentforce 360 and Gemini Enterprise aimed at supporting enterprise adoption of artificial intelligence solutions.

The collaboration will see Google's Gemini models powering Salesforce's Atlas Reasoning Engine, the core intelligence within the new Agentforce 360 platform. The expanded relationship is intended to prioritise employee productivity, offering integrations between Agentforce 360 and Google Workspace for sales and IT service, and extending the use of Salesforce Gemini tools across more Google Workspace applications.

Through these integrations, both employees and customers can access seamless and context-aware experiences, which aim to build trust and set new benchmarks for connected, AI-driven customer interactions.

Gemini integration and AI capabilities

Customers using Salesforce's Agentforce platform can now choose Gemini models to enhance the Atlas Reasoning Engine, which is designed to address complex, multistep enterprise problems. The hybrid reasoning approach provided by Gemini allows AI agents within Salesforce to deliver results that are both accurate and consistent, supporting a variety of business needs.

Capabilities around large action models are also being broadened. Fine-tuned Gemini models now automate multifaceted business processes, with performance on key customer relationship management benchmarks reportedly exceeding other large language models in the market. This aims to offer enterprises increased reliability and precision when automating complex workflows across their operations.

"In the enterprise environment, it's imperative for AI agents to be highly capable and highly consistent, especially for critical use cases. Together, we are setting a new standard for building the future of what's possible in the Agentic Enterprise down to the model level," said Silvio Savarese, Chief Scientist at Salesforce. 

The ongoing partnership also includes support for open standards such as the Model Context Protocol (MCP) and Agent2Agent (A2A), designed to encourage collaboration among multi-agent systems across platforms and specialised domains. This builds on the orchestration capabilities within Agentforce 360, connecting agents, datasets, and enterprise tools.

Workforce integration and workflow automation

Salesforce and Google continue to extend the integration between Google Workspace and the Salesforce Platform. With Agentforce 360, users can access applications like Agentforce Sales and Agentforce Service from within Google Workspace tools, including Gmail and Google Meet.

A practical example provided highlights that when a visitor interacts with a company website, Agentforce Sales can automatically begin a personalised conversation using Gmail, assess the quality of the lead, and schedule follow-up meetings in Google Calendar. The integration is expanding to allow sellers secure access to CRM data from the Gemini application and other tools such as Sheets, Docs, Drive, Slides, and Meet.

The new Agentforce IT Service offering is also set to improve IT support delivery by providing out-of-the-box integrations with Google tools. Key use cases include automating Google Workspace access, managing device security through ChromeOS, and analysing IT service trends using Looker.

"The deeper integration of Google Workspace with Gemini and Salesforce has the power to fundamentally improve how teams get work done. This integration unifies critical business information with powerful AI assistance, helping teams across sales, customer service, and IT make smarter decisions and streamline their work with critical information, all from the tools they use every day," said George Kwon, VP of Product Management for Google Workspace Platform and Growth. 

Gemini and Slack migration

The partnership also introduces Gemini Enterprise into workflows through integration with Slack's Real-Time Search API. This enables users to generate insights from current conversational data and files within Slack, facilitating a fast transition from insight to action. Additionally, a new Gemini Enterprise access point within the Slack interface supports bidirectional communication, giving users immediate summaries and insights based on their Slack data.

Further joint initiatives

The expanded cooperation covers broader features, such as a new end-to-end contact centre solution that leverages Google telephony, the Service Cloud desktop, and multi-agent capabilities, with planned general availability in the first half of 2026. Additional offerings include zero-copy data access and activation between Data 360 and BigQuery, as well as data query federation, data sharing, and federated authentication now available. The companies also plan general availability for data file federation in the latter half of 2026.

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