Reflectiz secures $22 million to expand web risk platform
Reflectiz has announced the completion of a $22 million Series B funding round led by Fulcrum Equity Partners, with additional investment from Capri Ventures, YYM Ventures, AFG Partners, and others.
The company will use the new funding to expand its product offering in continuous threat exposure management (CTEM) for websites, bolster its global partner and alliances network, and support market expansion efforts. Plans also include setting up its global headquarters in Boston, where the company is increasing its workforce.
Security challenges
Web security continues to be a significant challenge for enterprises as digital environments incorporate greater complexity through the use of third-party tools, open-source code, marketing pixels, and dynamic online tags. These components often operate without direct oversight by information technology teams, increasing the risk of vulnerabilities outside traditional security perimeters.
Reflectiz offers an agentless, artificial intelligence-driven platform designed to provide enhanced visibility and management of third-party risks. The platform continuously monitors websites without requiring code changes or access to underlying data, allowing organisations to map risks associated with external tools and services. Its AI technology is capable of de-obfuscating suspicious JavaScript code, significantly reducing the analysis time that would otherwise require intensive manual effort by security professionals.
The company cites industry research to bolster its approach. Reflectiz references Gartner's prediction that by 2026, organisations implementing CTEM programmes are expected to reduce security breaches by two-thirds. By focusing on this aspect of web exposure management, Reflectiz aims to help organisations proactively manage risk in web ecosystems and minimise unnecessary alerts by showcasing only the most pressing and actionable threats.
Investor support
Commenting on the investment, Jim Douglass, Partner at Fulcrum Equity Partners, said:
"We've been impressed from the start with Idan and the Reflectiz team's operational rigor and focus. Their platform delivers a scalable solution that enables enterprises to safeguard their digital footprint with clarity and speed. We're proud to back their mission and help accelerate their expansion."
The influx of capital is expected to support Reflectiz in broadening its base of enterprise customers, including financial services, eCommerce, insurance, and healthcare firms. The platform is designed to help these organisations reduce compliance risks, optimise security operations, and protect their online reputations.
Company perspective
Idan Cohen, co-founder and Chief Executive Officer of Reflectiz, highlighted the need for specialised web exposure solutions. He stated:
"Enterprises invest millions to secure their own code, sharpening their SDLC process with their team, when the real risks are quietly entering through third parties and open sources beyond their control. Standard website security is outdated, and traditional vulnerability management is no longer enough. Our mission is to challenge the status quo; Reflectiz brings the complete picture of web exposure and we believe this is where the industry is inevitably moving."
Reflectiz's platform is currently used by a variety of organisations, including Fortune 500 companies, to provide ongoing visibility into client-side website activities and prioritise risks without impacting site performance.
Expansion plans
With the completion of this Series B round, Reflectiz is positioned to accelerate the rollout of its AI-driven capabilities and reinforce its Boston presence. The company is planning additional hires in both its Boston headquarters and international offices, with the goal of meeting market demand for web exposure management platforms capable of addressing the challenges posed by ever-evolving web technologies and external dependencies.
