Keepit names Thomas McCrory as Americas Sales Chief

Keepit has appointed Thomas McCrory as Vice President of Sales for the Americas as it expands its sales efforts in the region.

Based in California, McCrory has already taken up the role. He will lead growth across the Americas, focusing on organisations using software-as-a-service applications and assessing how to protect data used in artificial intelligence projects.

He brings more than 25 years of experience in enterprise software. Before joining Keepit, McCrory was Vice President, Americas Sales at DataRobot and earlier Senior Vice President, Global Sales at Incorta.

He also spent several years at Alteryx, where he helped build and expand enterprise sales teams. The hire comes during a period of growth in the US market.

Sales focus

Keepit sells cloud-based data protection services for software-as-a-service applications. It positions its offering around storing protected copies of data in a separate cloud environment, with an emphasis on recoverability, compliance and resilience against ransomware and other operational disruptions.

It argues that rising AI use is changing how businesses think about protecting information. As companies feed more operational and customer data into AI systems, the volume of information in cloud applications is increasing, along with concerns about whether that data can be recovered after outages, cyber attacks or accidental deletion.

That has made data protection a more prominent sales conversation for software suppliers and security vendors alike. For Keepit, which focuses on backup and recovery for cloud data, the Americas represent a large market as businesses in the region increase spending on cloud software and AI-related projects.

McCrory outlined that view in remarks accompanying his appointment. "The rise of agentic AI is fundamentally changing how organisations think about their data - how they use it and how they protect it. What drew me to Keepit was its unique approach: a purpose-built, vendor-independent cloud with the data sovereignty and immutability that AI deployments require. Keepit already has strong footing in the US market, and my focus is on accelerating that - making sure the organisations investing in AI today understand Keepit's full offering and why clean, protected, recoverable data is the foundation everything else depends on," said Thomas McCrory, Vice President of Sales, Americas, Keepit.

Americas push

Keepit is headquartered in Copenhagen and operates offices and data centres in several markets. It says it serves more than 25,000 customers across sectors that make heavy use of cloud software for communications, collaboration, productivity and business operations.

The business positions itself around independence from the large software platforms whose data it protects. The approach is intended to appeal to companies that do not want backup and recovery tied too closely to the same vendor environment that runs their day-to-day applications.

Bringing in a regional sales head suggests Keepit is sharpening its go-to-market structure in the Americas rather than relying solely on broader global leadership. For mid-sized and larger technology suppliers, that kind of appointment often signals a push for deeper enterprise account coverage, stronger partner relationships and a more localised sales strategy.

James Dwyer, Chief Revenue Officer at Keepit, framed the hire around customer demand for dependable access to business information as AI becomes more embedded in operations. "Data is every company's lifeline. Keepit is working to make sure every organisation has a reliable source of truth to depend on as they build AI into their operations," said James Dwyer, Chief Revenue Officer, Keepit.

Dwyer added: "Tom is exactly the kind of leader we need to accelerate growth in the Americas. He has built enterprise sales teams from the ground up, worked through complex markets, and led with a people first approach that fits how we operate at Keepit."

Market context

The hire comes as data protection vendors seek to align their offerings with concerns raised by AI adoption. While much of the attention around AI has focused on model development and productivity gains, suppliers in backup, security and governance increasingly argue that companies also need stronger control over the data that feeds those systems.

In practice, that means being able to demonstrate where data is stored, who can access it, how quickly it can be restored and whether copies are isolated from compromise. These issues have become more pressing as businesses spread workloads across multiple cloud applications and jurisdictions.

Keepit has built its business around that argument, stressing recoverable copies of software-as-a-service data held in a separate infrastructure environment. McCrory's appointment gives the company an experienced sales executive as AI-related spending shapes how customers assess risk as well as software investment.